CPIA - Certified Professional Insurance Agent

cpia combinedThe PIA of Wisconsin is a proud sponsor of the Certified Professional Insurance Agent (CPIA) professional designation program. The CPIA designation is comprised of a series of Insurance Success Seminars. These three, one-day workshops teach practical "before", "during", and "after" the sale techniques for insurance producers, sales managers, account managers and company marketing representatives. Completion rule, 3 years from first course. No exams.

Participants leave with ideas that will produce increased sales results immediately. In fact, The Insurance Success Seminars are guaranteed: Implement the principles covered in these sessions and experience a 20% increase in personal production within six months, or your registration fee will be refunded!

You can attend the CPIA courses in any order. No Test. Approved for 7 Wisconsin CE credits.

2019 CPIA Schedule & Registration (Scroll down for online registration.)

Why CPIA!       Testimonials 


CPIA 1 - Position for Success

During this program, participants are encouraged to focus on internal and external factors affecting the development of effective business development plans. Factors discussed include a review of the state of the insurance marketplace; analysis of competitive pressures; necessary insurance carrier underwriting criteria; and consumer expectations and understanding.

CPIA 2 - Implement for Success

During this session, participants will be provided with specific tools for analyzing consumer needs; will learn to utilize risk identification techniques to gather pertinent prospect information; will develop skill necessary to assimilate information gathered into a customized protection program; and will participate in exercises designed to promote effective delivery of proven solutions.

CPIA 3 - Sustain Success

This program focuses on fulfilling the implied promises contained in the insuring agreement. Students will review methods of providing evidence of insurance coverage; will discuss policies and procedures for controlling errors and omissions including policy review and delivery, endorse-ments, claims-processing, and handling of client complaints. This course includes a review of the Professional Expectations; the Law of Agency; and Legal and Ethical Standards.

To maintain the CPIA designation: fulfill a bi-annual update by attending one of the core Insurance Success Seminars, an Advanced Insurance Success Seminar, a Pro-to-Pro Retreat, or maintain an active Level 2 or Level 3 membership in the AIMS Society. The CPIA designation is approved by Utica Mutual as part of the premium discount program.

Fee per course, includes CE fee, materials and refreshments.
PIA Member - $172
Non Member - $207

Available Classes

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Events for
Tuesday, July 09, 2019
  • CPIA 1 – Position for Success


    • 7 WI CE, course #65338
    • 8:30 a.m. – 4:00 p.m.
    • Approved CPIA Update
    • PIA Member - $172
    • Non Member - $207
    • Includes CE fee, materials and refreshments.


    West Bend Mutual Insurance Company – Prairie Center entrance.
    A map will be emailed a week prior with onsite lunch purchase options.
    1900 S. 18th Ave.
    West Bend, WI 53095

    Sleeping Rooms
    Hampton Inn & Suites, across the street from West Bend Mutual Insurance. 1975 South 18th Avenue. 262-438-1500. Mention PIA
    Deluxe, hot continental breakfast included in all rooms. $102.00/ $112.00.
    Online reservations (Online Reservation use group code CPIA)

    STOP: If you are a West Bend Mutual agent or employee, register directly with West Bend Mutual to receive a discount.

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Professional Insurance Agents of Wisconsin
6401 Odana Road | Madison, WI 53719
Phone: (608) 274-8188 | Toll Free (800) 261-7429
Fax: (608) 274-8195 | Toll Free (866) 203-7461