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PIAW Directory (Listed in Alphabetical Order)


Heather Falk, CISR

Bookkeeping, handles all of the bookkeeping for PIAW.


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Heidi Hodel

Heidi Hodel CIC, CRIS, Member Benefits Coordinator, manages a PIA department that is vital to about 85% of our members, the Errors & Omissions, Cyber Liability and Agents Umbrella programs. She works with the underwriters and managers at Utica Mutual and our other markets to provide you with unequalled service, superior products and competitive pricing. At least once each year, you have the pleasure of communicating with Heidi and relying on her skills to be sure your needs are met.


Becca Prestbroten

Administrative Assistant, Becca has an unseen contact with every person who attends a CIC institute, a CISR course, a PIAW seminar, the annual convention or who receives our weekly email newsletter. She is the person that professionally prints every page of those huge manuals and packets, collates them and assembles the final product. She also prepares and sends the weekly emails, monitors and orders all the supplies for the PIA office, seminars and committees and coordinates the mailings that go out of the office. Becca makes sure things get done "PIA perfect" and on time. Email:

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Brenda Steinbach

Education & Convention Director, is the driving force behind our hugely successful education programs and annual convention. Arranging dates, locations, topics, speakers, food, CE credits, schedules, audio/visual and the myriad of other details can only be accomplished by someone who is extremely well organized and focused. She's an expert at our internal procedures and is always looking for ways to make your dues and program investments more valuable to you. Thousands of you see the results of her talents each year at education and convention events in Wisconsin and Brenda is held up as a national model by her peers from The National Alliance.


Ron Von Haden, CIC

is the Executive Vice President of the Professional Insurance Agents of Wisconsin. Prior to becoming the executive officer of PIA of Wisconsin, Ron served 8 years on the Board of Directors of the National Association of Professional Insurance Agents, including two years as a national vice president. He is a Certified Insurance Counselor and a past president of PIA of Wisconsin. Ron has been an insurance agent for over 40 years and owned an independent agency in Boscobel, Wisconsin for many years. He has continued to serve as the EVP of PIA of Wisconsin since 1994. As a panelist, moderator, featured speaker, and Master of Ceremonies, Ron has entertained a variety of organizations both inside and outside the insurance industry. He is also a decorated Vietnam veteran and an avid sportsman.

Professional Insurance Agents of Wisconsin
6401 Odana Road
Madison, WI 53719

Phone: (608) 274-8188
  Toll Free (800) 261-7429

Fax: (608) 274-8195
  Toll Free (866) 203-7461

Featured Benefit: Agency Worth

AWPlease visit our Member Benefits for more information.

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Professional Insurance Agents of Wisconsin
6401 Odana Road | Madison, WI 53719
Phone: (608) 274-8188 | Toll Free (800) 261-7429
Fax: (608) 274-8195 | Toll Free (866) 203-7461