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PIAW Directory (Listed in Alphabetical Order)


Heather Falk, CISR

Bookkeeping, handles all of the bookkeeping for PIAW. Heather has served PIAW members for over 20 years in various departments including; Administrative, Accounting, Errors and Omissions and Membership. She currently handels our accounting as our bookkeeper. 


Pete Hanson, CAE

Executive Director of the Professional Insurance Agents of Wisconsin and a licensed insurance agent. With the help of recruiting firm QTI, PIAW conducted a national search to find a replacement for the retiring Ron Von Haden in 2018. Pete was recruited from Anchorage, Alaska, where he served as CEO of a trade association in the hospitality industry. A native of Madison, Pete has 20 years’ experience in Wisconsin government and government relations. He also brought to PIAW fourteen years’ experience in trade association management. Pete earned the Certified Association Executive designation from the American Society of Association Executives in 2014 and he served on the Wisconsin Property and Casualty Advisory Council for four years.

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Heidi Hodel, CIC

Member Benefits Coordinator, manages a PIA department that is vital to about 85% of our members, the Errors & Omissions, Cyber Liability and Agents Umbrella programs. She works with the underwriters and managers at Utica Mutual and our other markets to provide you with unequalled service, superior products and competitive pricing. At least once each year, you have the pleasure of communicating with Heidi and relying on her skills to be sure your needs are met.


Becca Prestbroten

Administrative Assistant, Becca has an unseen contact with every person who attends a CIC institute, a CISR course, a PIAW seminar, the annual convention or who receives our weekly email newsletter. She is the person that professionally prints every page of those huge manuals and packets, collates them and assembles the final product. She also prepares and sends the weekly emails, monitors and orders all the supplies for the PIA office, seminars and committees and coordinates the mailings that go out of the office. Becca makes sure things get done "PIA perfect" and on time. Email:

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Brenda Steinbach

Education & Convention Director, is the driving force behind our hugely successful education programs and annual convention. Arranging dates, locations, topics, speakers, food, CE credits, schedules, audio/visual and the myriad of other details can only be accomplished by someone who is extremely well organized and focused. She's an expert at our internal procedures and is always looking for ways to make your dues and program investments more valuable to you. Thousands of you see the results of her talents each year at education and convention events in Wisconsin and Brenda is held up as a national model by her peers from The National Alliance.


Tiffanie Yocum

Administrative Assistant, is the friendly staff member who greets most vistors and callers to PIA of Wisconsin. Tiffanie will get you the information you need or connect you to the person who will.

Professional Insurance Agents of Wisconsin
6401 Odana Road
Madison, WI 53719

Phone: (608) 274-8188
  Toll Free (800) 261-7429

Fax: (608) 274-8195
  Toll Free (866) 203-7461

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Professional Insurance Agents of Wisconsin
6401 Odana Road | Madison, WI 53719
Phone: (608) 274-8188 | Toll Free (800) 261-7429
Fax: (608) 274-8195 | Toll Free (866) 203-7461