Public Relations
"Choices" is exciting. "Choices" is powerful. "Choices" is effective.
“Choices” is the exciting public relations campaign which promotes PIAW members and the “Choices” they offer to insurance buyers. The program offers a comprehensive set of marketing tools to help you build your business and protect the future of your agency.
Newspaper/print ads, logos, press releases and public service announcements are all available FREE for use by PIAW members. New press releases are sent monthly to every newspaper in
The Newspaper/Print ads are available in a variety of sizes from small “business card” size to full page size. They are available in black & white or full color. Each ad has ample space for your agency name and logo as well as space for an insurance company name and logo for co-op advertising purposes.
The Press Releases contain quotes that can be customized for your agency personnel. They project your professionalism as an expert on the topic covered by the release. It is strongly recommended that you do not personalize the quotes or releases if they cover a topic where your knowledge is limited. You will want to customize the ending to show your agency name and contact information.
The Public Service Announcements are professionally recorded and cannot be customized for your agency, except to have your agency “tag line” added at the end by your local announcer. They can be used to support your use of the PIA logo in your advertising efforts, stationery and business cards. Although they do not name your agency individually, they tie you into the PIAW branding efforts statewide.
These materials are the exclusive property of PIA of
FREE PIAW Newspaper &
Print Ads
PIAW Public Service Announcements
PIAW Logos
PIAW Design, Marketing, Postcard, and Custom Print Services
PIAW Press Releases