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Educate. Advocate. Collaborate.

About the PIA of Wisconsin

PIA of Wisconsin is a 501(c)(6), not-for-profit trade association representing independent insurance agencies.  We work to support independent agents in their mission to provide the best knowledge, service, and insurance products to Wisconsin consumers.

Educate

We are the premier association for insurance education in Wisconsin.  Grow your knowledge and your bottom line, at our education sessions.  Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.

Advocate

With three lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government.  Our goal is a regulatory environment that allows your agency to grow and prosper.

Collaborate

PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry.  Starting an agency?  We’ve been there.  Growing an agency?  We’ve been there.  Considering a new agency management system?  PIA members have been there.  Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Mission

A community built by dedicated professionals supporting the advancement and excellence of all independent insurance agencies.

Our Core Values

  • Professionalism
  • Integrity
  • Advocacy
  • Wisdom