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Engage 2021

Welcome to Engage 2021! We are so excited to offer this re-branded, fresh event and look forward to seeing you. Please contact us with any questions.

Green Bay, WI Skyline
Green Bay, WI


Wednesday – September 29th

8:30 – 4:00 p.m. CPIA 1 Position for Success with Sam Bennett– Separate registration required

CPIACPIA 1 Position for Success with Sam Bennett, CIC, CPIA, AFIS, CRIS

7 CE Credits

(Separate registration required. Discounted fee for convention attendees)

5:00 – 7:00 p.m. President Ulset’s “Engagement Party”

Julie UlsletJulie Ulset, CPIA
PIAW President
Grams Insurance Agency LLC

Join Julie in celebrating a successful year leading PIAW. Enjoy this relaxed atmosphere with food and drink while engaging with old friends and making new ones.  A fun engagement game will be played to win cash prizes!

7:00 – 10:00 p.m. Buses from the Hyatt to The Turn and back.

The Turn

PIA has the entire complex! When it comes to play, the virtual possibilities are endless. Go from smashing a 7-iron to striking out a batter with a fastball in a matter of minutes. How about some carnival games? Zombie dodgeball anyone?  A diverse menu with fresh twists on American classics, hand-crafted cocktails and local brews will be available for purchase.   

10:30 p.m. – 11:30 p.m. PIA Pizza at Pub333 Hyatt


Thursday – September 30th

7:30 a.m. – 8:00 a.m. Deluxe Continental Breakfast including Bloody Mary and Mimosa Bar

Bloody Mary

8:00 a.m. – 9:00 a.m. PIA Annual Business Meeting

Take an active part in your association by attending this valuable meeting. PIA’s leadership will report on important updates and benefits from both the state and national level. New board members will be elected and all individuals from a PIAW member agency have the privilege to vote.  

2021 Board Nominees, to be elected to a three-year term.

Tracy Stabel

Tracy Sabol
Robertson Ryan & Associates, Inc.

Mike Endres

Mike Endres
Endres Insurance Agency, Inc.

Ryan Butzke

Ryan Butzke, CIC, CISR
Northbrook Insurance Associates, Inc.

9: 15 a.m. - 12:00 p.m. Steve Anderson, CIC Customer Service in the Internet Age/The Virtual Agency

Steve AndersonCustomer Service in the Internet Age/The Virtual Agency

Merely providing good customer service is no longer good enough. Today’s consumers’ expectations have changed. Their expectation of what makes an excellent customer experience is changing even more quickly. Successful agencies that look toward the future will need to adapt and change as fast or faster than the consumers they serve. This program provides a roadmap for what it takes to create an experience that will keep customers coming back. Come away with specific steps you can take today.

Steve is the insurance technology authority. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street JournalUSA Today, and international bestseller.

9:15 a.m. – 10:00 a.m. Tracy Stock, CSP Emotional Intelligence: Managing Emotions to Enhance Relationships

Tracy StockEmotional Intelligence: Managing Emotions to Enhance Relationships

Imagine if you couldn't understand when a co-worker was angry, your supervisor was frustrated, or a friend was feeling sad. The ability to understand, interpret, and respond to the emotions of others has a crucial impact on professional and personal success. Discover how achieving a greater understanding of and better managing our own emotions—while influencing those of others—can significantly enhance performance, build stronger relationships, and achieve higher levels of success for ourselves and the organizations we work for.

10:15 a.m. – 11:00 a.m. Dr. Julia Persike, PsyD, CSAC - Time Management: How to Manage 24 Hours with Plenty of Time Left for Fun

Dr. Julia PersikeTime Management: How to Manage 24 Hours with Plenty of Time Left for Fun

We’ve all been told to slow down, take our time, let it go, hurry up and to do it now. But how many of us understand the basic concepts of successful time management?  This session will discuss the importance of organizing time, delegating tasks to save time, and how to wisely manage the 24 hours given to us each day.  Participants will learn the art of time wasters, time savers, and time managers.

11:15 a.m. – 12:00 p.m. Brian Ahearn, CPCU, CTM, CPT, CMCT - Pre-suasion: Setting the Stage for Success and Happiness

Brian AhernPre-suasion: Setting the Stage for Success and Happiness

Much of your professional success and personal happiness depends on your ability to influence people to say yes to you. How you set up the moment before attempting to influence someone can make all the difference between hearing yes or no. Brian Ahearn will introduce you to the psychology of pre-suasion and show you how to ethically tap into the psychology so people are more mentally, physically, and emotionally open to whatever you ask. Do this well and you’ll hear yes sooner and more often. The result, you will enjoy greater success at the office and happiness at home.

12:15 a.m. – 1:30 p.m. Awards Lunch
  • Outgoing & Incoming President
  • Outgoing Board of Directors
  • Installation of new Officers & Directors
  • Wisconsin Outstanding CSR of the Year
  • Company Representative of the Year
  • Stony Steinbach Achievement Award
  • Ron Von Haden Agent of the Year

1:30 p.m. – 3:15 p.m. - (Re)Connect - Jordy Nelson – Meet & Greet

Jordy Nelson

Credit: Gabriel Cervantes

4 autographed Items will be given away

(Sorry, no autographs may be asked of Jordy – this is a strict policy that must be followed.)

In 100 seasons for the Green Bay Packers franchise, no one has had more receiving yards than Jordy Nelson in 2014 with 1,519 yards. He is the only player in Green Bay Packers history to record three seasons with 13-plus touchdown receptions (2011, 2014, 2016). Nelson led the Packers with nine receptions for 140 yards and a TD in the Super Bowl XLV victory over the Pittsburgh Steelers. He was just the fourth receiver in Super Bowl history with nine-plus receptions for at least 140 yards and a touchdown.

Formerly known as the “Trade Show” we have re-imagined this event. Gone are the rows and rows of pipe and drape with the exhibitors confined within their space.  This new open concept with relaxing features will allow for meaningful interaction with the companies and associates who are looking forward to meeting you.

Have fun playing PIA Poker, $500 for the best hand.

(Re)Connect will have true meaning with the surprise we have in store.

3:30 p.m. - 5:00 p.m. - Weldon Long – “The Power of Consistency”


Achieving greatness in the face of adversity requires creating a Personal Prosperity Mindset that is designed to thrive and succeed in the face of any challenge. Let’s face it, every individual and organization faces difficulties. The key to greatness is learning to prosper in the face of those difficulties.

Bestselling author, entrepreneur and mindset expert Weldon Long built his business from the ground up, but his story doesn’t reflect the typical path of the average business owner.


333 Main St. / Green Bay, WI 54301 / 920-432-1234

Cut-off for PIA’s rate has been extended to September 13th. After that based on availability.

$134 Single/Double

Variety of room types.

Hotel Reservations

Wisconsin Mutual Insurance

2019 Convention Fun

There was a lot of fun to be had at the 2019 Professional Insurance Agents of Wisconsin Convention.  We started off with the 16th Annual YPC Scholarship Golf Outing at Coldwater Canyon on Wednesday, followed by the Opening Party including Dells Boat Tours, live entertainment, and a buffet dinner.

Thursday followed with a choice of continuing education offerings, a Bloody Mary Bar, our Annual Meeting, and Trade Show.

Thursday evening included the President's Reception, Awards Dinner, and entertainment from Kent Rader.

If you missed out on this year's fun, check back often for details on the 2020 activities.