In today’s fast-paced world, insurance agents get thousands of direct mail solicitations and advertising pieces each year. Only a few get read!

Agents read their association magazine cover-to-cover. They respond to articles, education opportunities, and advertising. They trust the information we publish.

Repetition is the key to effective advertising. Six times per year we publish the Wisconsin Professional Agent, which is sent via print and digitally to a circulation of 4,600 subscribers. All PIA member businesses and their employees are included in the 2,600 printed copies and 2,000 digital-only subscribers. Since we contract our ads on an annual basis, readers see your ads every issue. That’s effective repetition!

Digital marketing is also available through PIA's Advertising Packages. Digital offerings are included in all Tier 1-4 packages, which include clickable ads and visibility on piaw.org. Higher-level Tiers include enhanced digital offerings such as ads in our e-Newsletter, homepage placement on piaw.org, and the opportunity to speak directly to agents via sponsored blog content in the newsletter and on PIA's social channels!

For the first time, PIA is also offering a Digital Visibility Package, giving digitally-focused advertisers an option geared towards prominent exposure on piaw.org and in the weekly e-newsletter.

Other Advertising Options

• Loose-Leaf Advertising Inserts - This is a great way to spotlight your service or product in a particular month/issue. Reach 2,600+ direct recipients plus hundreds more who read the magazine as it is passed around the offices. We limit the number of paid inserts to two per issue. Inserts can be printed on both sides, can be printed on stock up to 65lb. weight and must reach PIAW by the 10th of the month prior to insertion.