Marketing Opportunities
Ad Packages
In today’s fast-paced world, insurance agents get thousands of direct mail solicitations and advertising pieces each year. Only a few get read!
Agents read their association magazine cover-to-cover. They respond to articles, education opportunities, and advertising. They trust the information we publish.
Repetition is the key to effective advertising. Six times per year we publish the Wisconsin Professional Agent, which is sent via print and digitally to a circulation of 4,600 subscribers. All PIA member businesses and their employees are included in the 2,600 printed copies and 2,000 digital-only subscribers. Since we contract our ads on an annual basis, readers see your ads every issue. That’s effective repetition!
Digital marketing is also available through our Advertising Packages. Digital offerings include clickable ads for Tier 1 and Tier 2 advertisers, visibility on piaw.org, as well ads in our e-Newsletter and on other online social pages!
Other Advertising Options
- Loose-Leaf Advertising Inserts - This is a great way to spotlight your service or product in a particular month/issue. Reach 2,600+ direct recipients plus hundreds more who read the magazine as it is passed around the offices. We limit the number of paid inserts to two per issue. Inserts can be printed on both sides, can be printed on stock up to 65lb. weight and must reach PIAW by the 10th of the month prior to insertion.
We have a limited number of ad spaces available so please call quickly. We’ll reserve the limited spaces on a first-come, first-served basis.
4,600 Unique Email Addresses
The PIAW Newsline e-newsletter goes out once per week to a list of 4,600 unique addresses and is opened by an average of 1,200 people each week.
3,500 LinkedIn Followers
The PIAW LinkedIn page has 3,500 followers and its posts are viewed by anywhere from 200–6000 persons.
1000+ Facebook Followers
The PIAW Facebook page has over 1000 followers, and its posts are viewed by anywhere from 100–2,500 persons.
30,000 Users Annually & 115,000 Page Views
The PIAW hosts continuous online traffic with draws for our outstanding education products, popular events, valuable member benefits & more!
Our Readers by Role in Agency
Our Readers by Agency Staff Size
Our Readers by Age
Print and Digital Marketing Packages
Multiply your impact by reaching PIA members through print and digital! PIA of Wisconsin offers digital ads on our website and in our weekly e-newsletter for those purchasing an advertising package.
New for 2025: Clickable Ads!
To coincide with our growing digital presence, Tier 1 & Tier 2 Advertisers' entire ads can become clickable to a link of their choosing in the digital circulation of the Wisconsin Professional Agent!
Tier 1
- Full-page, four-color, clickable ad in every issue of WPA Magazine (bi-monthly)
- Homepage, above-the-fold banner ad on PIAW.org and PIA's event calendar (year-round, 24/7)
- Additional ad on internal pages of piaw.org, 300 x 250 pixels
- Full-width banner ad in weekly e-newsletter
- Sponsored content in e-newsletter four times per year
- Four social media posts per year (Facebook, LinkedIn, Instagram)
- 169,000 digital impressions annually
$12,500
Tier 2
- Half-page, four color, clickable ad in every issue of WPA Magazine (bi-monthly)
- Homepage ad on PIAW.org (year-round, 24/7), 300 x 250 pixels
- Additional ad on internal pages of PIAW.org, 300 x 250 pixels
- 300 x 250 ad in weekly e-newsletter
- Sponsored content in e-newsletter two times per year
- Two social media posts per year (Facebook, LinkedIn, Instagram)
- 93,000 digital impressions annually
$9,400
Tier 3
- Full-page, black-and-white ad in every issue of WPA Magazine (bi-monthly)
- Ad on internal pages of PIAW.org, 300 × 250 pixels
- 300 × 250 ad in e-newsletter, bi-weekly
- 44,000 digital impressions annually
$5,300
Tier 4
- Two-thirds-page or smaller black-and-white ad in every issue of WPA Magazine (bi-monthly)
- Run-of-site ad on PIAW.org
- 7,000 digital impressions annually
$1,450 - $3,800
Print and Digital Marketing Packages
If you are interested in becoming an advertiser or have questions, contact Pete Hanson.
Office: 608-274-8188
Email: phanson@piaw.org