Marketing Opportunities
Ad Packages
In today’s fast-paced world, insurance agents get thousands of direct mail solicitations and advertising pieces each year. Only a few get read!
Agents read their association magazine cover-to-cover. They respond to articles, education opportunities, and advertising. They trust the information we publish.
Repetition is the key to effective advertising. Six times per year we publish 3,800 copies of Wisconsin Professional Agent (22,800 copies per year). Since we contract our ads on an annual basis, readers see your ads every month. That’s effective repetition!
In addition to off-line publications, our Ad Packages now include online offerings. Each package includes visibility on piaw.org as well as our eNewsletter and mentions on other online social pages!
Other Advertising Options
- Loose-Leaf Advertising Inserts - This is a great way to spotlight your service or product in a particular month/issue. Reach 3800 direct recipients plus hundreds more who read the magazine as it is passed around the offices. We limit the number of paid inserts to two per issue. Inserts can be printed on both sides, can be printed on stock up to 65lb. weight and must reach PIAW by the 10th of the month prior to insertion.
We have a limited number of ad spaces available so please call quickly. We’ll reserve the limited spaces on a first-come, first-served basis.
4,300 Unique Email Addresses
The PIAW Newsline e-newsletter goes out once per week to a list of 4,300 unique addresses and is opened by more than 600 people each week.
3,300 LinkedIn Followers
The PIAW LinkedIn page has 3,300 followers and its posts are viewed by anywhere from 200–6000 persons.
1000 Facebook Followers
The PIAW Facebook page has 1000 followers, and its posts are viewed by anywhere from 100–2,500 persons.
35,000 Users Annually & 148,000 Page Views
The PIAW hosts continuous online traffic with draws for our outstanding education products, popular events, valuable member benefits & more!
Our Readers by Role in Agency
Our Readers by Agency Staff Size
Our Readers by Age
Print and Digital Marketing Packages
Multiply your impact by reaching PIA members through print and digital! PIA of Wisconsin is now offering digital ads on our website and more options for advertising in our weekly e-newsletter.
Package 1
- Full-page, four-color ad in every issue of WPA Magazine (bi-monthly)
- Homepage, above-the-fold banner ad on PIAW.org (year-round, 24/7)
- Additional ad on internal pages of piaw.org, 300 x 250 pixels
- Full-width banner ad in weekly e-newsletter
- Sponsored content in e-newsletter four times per year
- Four social media posts per year (Facebook, LinkedIn)
- 150,000 digital impressions annually
$12,500
Package 2
- Half-page, four color ad in every issue of WPA Magazine (bi-monthly)
- Homepage ad on PIAW.org (year-round, 24/7), 300 x 250 pixels
- Additional ad on internal pages of PIAW.org, 300 x 250 pixels
- 300 x 250 ad in weekly e-newsletter
- Sponsored content in e-newsletter two times per year
- Two social media posts per year (Facebook, LinkedIn)
- 82,000 digital impressions annually
$9,400
Package 3
- Full-page, black-and-white ad in every issue of WPA Magazine (bi-monthly)
- Ad on internal pages of PIAW.org, 300 × 250 pixels
- 300 × 250 ad in e-newsletter, bi-weekly
- 35,000 digital impressions annually
$5,300
Package 4
- Two-thirds-page or smaller black-and-white ad in every issue of WPA Magazine (bi-monthly)
- Run-of-site ad on PIAW.org
- 7,000 digital impressions annually
$1,450 - $3,800
Print and Digital Marketing Packages
If you are interested in becoming an advertiser or have questions, contact Pete Hanson.
Office: 608-274-8188
Email: phanson@piaw.org