Welcome to the PIA of Wisconsin
Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the
Professional Insurance Agents of Wisconsin.
Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.
Educate. Advocate. Collaborate.
The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.
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Educate
We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.
Advocate
With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.
Collaborate
The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.
Our Recent Posts
Biz Reputation Management: Responding to Negative Reviews
Biz Reputation Management: Responding to Negative Reviews Brought to you by: Online reviews are one of the first things potential customers see before they walk through your door. In fact, 81% of people check Google reviews before visiting a business. For restaurants, bars, and other small businesses, that number matters a lot.…
Read MoreCraig Verhagen Is 2026 Company Representative of the Year
At the Annual Awards Dinner during the PIA Engage 2026 Conference, Craig Verhagen of Progressive Insurance was named 2026 Company Representative of the year in recognition of his exceptional commitment to independent agents, strong industry relationships, and leadership within the insurance industry. The Company Representative of the Year is selected…
Read MoreAl Breitenfeldt Named 2026 Ron Von Haden Agent of the Year
At the Annual Awards Dinner during PIA’s Engage 2026 conference, Al Breitenfeldt, CIC, of Community Insurance & Associates in Iola, WI was named the 2026 Ron Von Haden Agent of the Year in recognition of his longstanding leadership, advocacy, and service to PIA. Named in honor of Ron Von Haden,…
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