Welcome to the PIA of Wisconsin
Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the
Professional Insurance Agents of Wisconsin.
Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.
Educate. Advocate. Collaborate.
The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.
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Educate
We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.
Advocate
With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.
Collaborate
The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.
Our Recent Posts
E&O Tip: Know What Activities an Unlicensed CSR Can Peform
In general, unlicensed Customer Service Representatives (CSRs) are not able to sell, solicit, bind, or negotiate insurance, nor should they recommend, interpret, or discuss coverages with clients. They can act as a go-between for the licensed producer and the client for certain activities – however, matters such as coverage advice or coverage…
Read MoreRep. Callahan Receives 2025 Legislative Excellence Award
Representative Callahan receives his award from (from left) PIA Legislative Committee Members Christian Montezon & Ken Werner Jr., PIA Executive Director Pete Hanson and Communications Director Natalie White The Professional Insurance Agents of Wisconsin (PIA) is pleased to announce Representative Calvin Callahan (R – Tomahawk) as the Assembly recipient of…
Read MorePIA-Priority Legislation Signed: A Win for Independent Agents & Consumers
On April 8th, Governor Tony Evers signed PIA-priority Senate Bill 531 into law as 2025 Wisconsin Act 260. This legislation, brought to the forefront by PIA’s Ken Werner Jr., marks a significant step forward in addressing post-loss Assignment of Benefits (AOB) contracts. From Priority Issue to New Law Wisconsin Act…
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