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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.logo-2logo-1








Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.


The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

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Our Recent Posts

Proactive Workers’ Compensation Claim Mitigation Strategies

June 5, 2024

Reducing hazards in the workplace can be effective at minimizing accidents and workers’ compensation claims. However, even with proactive safety measures, accidents do happen and the claims process can be a difficult one for employers to navigate. When managing these claims and working with their injured employee, there are some…

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Jennifer DeGeorge Named 2024 PIA National CSR of the Year

May 23, 2024

Madison, WI – After being selected as Wisconsin’s Outstanding CSR of the Year, Jennifer DeGeorge, CIC of Vizance Insurance in Hartland, WI has been named the 2024 PIA National CSR of the Year. The PIA National CSR of the Year award is given annually by the National Association of Professional Insurance…

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Non-Compete Clauses Banned: Updated Contract Templates for PIA Members

May 23, 2024

By: Pete Hanson, CAE, CISR | PIA Executive Director On April 23rd, the Federal Trade Commission approved a new regulation banning most U.S. employers from utilizing non-compete agreements. Not only will current non-compete agreements become invalid, but employers will have to notify employees in writing that those agreements are no…

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