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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.


Gain a Competitive Advantage With a Professional Designation

Those who have the CIC designation earn 30% more than those without the designation!

Implement the principles covered in the CPIA sessions and experience a 20%
increase in personal production within six months.

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Introducing: PIA Life & Health FOCUS Webinars

Every Tuesday in April, PIA will be hosting a webinar on the self-funding of employee benefits with instructor David Grunke, CHC, RHU, CHHC.

9CE Available – FREE for PIA Members!

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2021 Outstanding CSR of the Year

30th Anniversary

Competition is Open through May 1, 2021!

Enter to Win $3,000!

Welcome to the PIA of Wisconsin

2020-2021 PIAW Board of Directors

Left to Right - Michael Winstanley; Steve Clements CPIA; Brian MacGillis CPIA; Ann Linstroth CISR, PWCAM; Sean Paterson CIC; Lacey Endres CIC; Julie Ulset CPIA; Jon Strom; Ryan Butzke CIC, CISR; Peter Hanson CAE; Sandra Hardrath CIC, CPIA, AAI; Mitch Tarras; Robert Wolfgram; Tracy Oestreich CIC, CPIA, AU, CPIW;

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

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Our Recent Posts

Fire Safety Tips for the Warmer Months

By admin | April 13, 2021

It’s easy to associate at-home fire protection with the colder months with the use of space heaters, fireplaces, decorative candles, and tangled strings of holiday lights. But, just because we’re less inclined to turn the heat on doesn’t mean we shouldn’t still be vigilant when it comes to protecting ourselves and our property from fire hazards. As…

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PIA Testifies on Priority Legislation – April 7th Capitol Update

By admin | April 8, 2021

A few months into the Legislative Session and things at the Capitol are in full swing. There are now more than 20 bills that have been signed into law by the Governor, including two PIA priorities – and hopefully, more are on the way! Last week was an important step for PIA-backed Senate Bill 160/Assembly…

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Tips for Staying Safe While Driving in Fog

By admin | March 31, 2021

As we transition from winter to spring, you may encounter fog on your daily commute or while running errands. Fog occurs when Mother Nature mixes cold air and warm air, causing water droplets or ice crystals to float in the air. Depending on where you live and other factors you may experience it more frequently…

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DSPS to Resume Enforcement of Fire Sprinkler Requirement in Multi-Family Dwellings

By admin | March 24, 2021

Despite not having enforced these provisions in recent history, the Department of Safety and Professional Services will once again be enforcing compliance with fire sprinkler requirements stated in Wis. Admin. Code SPS § 362.0903 starting on April 19th, 2021. Former Attorney General Brad Schimel had previously issued an official opinion in 2017 declaring that these…

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DOL and EBSA Issue Updated Guidance on Group Health Deadline Extensions

By admin | March 10, 2021

On February 26th, 2021, the United States Department of Labor and Employee Benefits Security Administration issued new guidance regarding group health plan deadline extensions due to the COVID-19 pandemic. This new guidance can be found HERE. Previous guidance had extended deadlines for employee benefit participants including timeframes for electing COBRA continued health coverage, making COBRA…

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Mar-Apr 2021

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