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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.logo-2logo-1





Enter Yourself or Nominate Someone You Know!
Deadline: May 1

logo-2May 1st, 2024
Milford Hills Hunt Club | Johnson Creek, WI

Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.


The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

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Our Recent Posts

Peer-to-Peer Car Sharing Legislation Awaiting Executive Action

March 21, 2024

The peer-to-peer car sharing industry is relatively new and continuing to grow in Wisconsin and the greater United States. The concept is simple: just like platforms now let you rent out your home, platforms have emerged that are allowing users to rent out their cars. For those that rent their…

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Jacques Appointed CEO of West Bend Insurance Company

March 14, 2024

WEST BEND, WI (March 12, 2024) – In a significant leadership transition, West Bend Insurance Company announced the promotion of Rob Jacques to Chief Executive Officer (CEO). Jacques, who has dedicated over 24 years to the company, also currently holds the position as President an appointment he’s held since 2022,…

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What’s Behind Wisconsin’s Surging Rates?

March 13, 2024

By: Luke Strupp, CPIA | PIA Director As Wisconsinites traverse the new year, they may find themselves faced with an unwelcome surprise: more insurance rate hikes. Whether it’s auto, home, or health insurance, rising premiums seem to be a constant trend. But what’s driving this surge in costs for 2024?…

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