West Bend Mutual
Madison Skyline

Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

Winter Get-Away Slider
Lake Geneva

Save the Date for Engage 2023!

Grand Geneva Logo
October 4th & 5th

Lake Geneva, WI

CLICK HERE for Photos of Engage 2022!

CIC Class

Earn Your Designation!

PIA of Wisconsin offers classes to fulfill your licensing requirements and to earn your designation. Whether it be CIC, CISR, CRM, CPIA, or one of many others, learn from experienced professionals.

Welcome to the PIA of Wisconsin

2022 2023 PIAW Board of Directors

PIA 2022-23 Board of Directors (Left to Right): Mike Endres (Secretary), Bob Wolfgram, Jon Strom (Treasurer), Steve Clements, CPIA (President), Tracy Oestreich, CIC, CPIA, AU, CPIW (PIA National Director), Steve Albinger, Lacey Endres, CIC (Vice-President), Ryan Butzke, CIC, CISR (Past President), Octavio Padilla, Matt Cranney, CIC, CRM (Past President Liaison), Pete Hanson, CAE, CISR (Executive Director) (Not Pictured: Michael Winstanley, Mitchell Tarras)


We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2022), Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Vizance Names Tom Schaetz Chief Operating Officer

By admin | November 30, 2022

Vizance, an independent insurance agency serving Wisconsin and surrounding states, recently announced that Tom Schaetz has been promoted to Chief Operating Officer. Schaetz was previously the Director of Strategy and…

Read More

2022-2023 Board Members and Officers Selected at Annual Meeting: Steve Clements Elected President

By admin | October 26, 2022
22-23 Board of Directors

During the Annual Meeting on October 13th at Engage 2022, PIAW’s 2022-2023 officers and board members were elected. PIAW is delighted to announce the election of: President Steve Clements, CPIA…

Read More

PIA Wisconsin Announces Award Winners at Engage 2022

By admin | October 18, 2022

The Professional Insurance Agents of Wisconsin’s (PIAW) Engage 2022 convention was held October 12th & 13th at the Osthoff Resort in Elkhart Lake, WI. The event hosted hundreds of agents…

Read More

Tips For Protecting Your Property This Fall

By admin | October 11, 2022
Pretty fall house

With the seasons changing quickly and winter on the not-so-distant horizon, it is important for your policyholders to be getting their homes in the best shape possible before the first…

Read More

PIAW Nominee Tiffanie Courtney Wins National Outstanding CSR of the Year

By admin | October 5, 2022

Madison, WI – After being awarded the title of Wisconsin’s 2022 Outstanding CSR of the Year by the Professional Insurance Agents of Wisconsin (PIAW), Tiffanie Courtney, CIC, CISR, CRIS of…

Read More
IMT Hail Ad

Nov-Dec 2022