West Bend Mutual Insurance
Madison Wisconsin across Lake Monona

Welcome to the PIA of Wisconsin

More than 620 insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Cheering Crowd

Thank You Platinum Sponsors

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Your support of the PIAW allows us to provide benefits to agency members. We all appreciate your commitment to the independent insurance agency community.

CIC Class

Earn Your Designation

PIA of Wisconsin offers classes to fulfill your licencing requirements and to earn your designation. Whether it be CIC, CISR, CRM, CPIA, or one of many others, learn from experienced professionals.

Woman in Snowy Woods

11th Annual Winter Get-Away

February 5-7, 2020

Earn CE and Join in the Fun

The Waters of Minocqua - Minocqua, WI

Welcome to the PIA of Wisconsin

2019-20 - PIAW Board of Directors

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With three lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

State Senate Passes 2 of PIAW’s Top Priorities

By admin | January 22, 2020

Registration of public adjusters will become part of Wisconsin law if a bill that passed the state Senate on Tuesday is signed into law by Governor Tony Evers.  PIA of Wisconsin has lobbied in favor of regulating public adjusters who swoop into Wisconsin following natural disasters.  This is because some public adjusters convince desperate homeowners…

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New Website

By admin | January 7, 2020
New PIAW Website Home Page

The PIA of Wisconsin has launched a new website with a refreshed look for an exciting future. While the old website served its purpose well for a number of years, technology and user expectations have changed. For example, recognizing that an ever-increasing number of visitors are visiting piaw.org from a mobile device, we built the…

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PIA Applauds U.S. House Passage of Federal Funding Package with Three PIA Priorities Included

By admin | December 18, 2019

WASHINGTON – The National Association of Professional Insurance Agents (PIA) applauds the U.S. House for passing H.R. 1865, part of the federal government funding package that includes three of PIA National’s most important policy priorities: an extension of the National Flood Insurance Program (NFIP) until September 30, 2020; the permanent repeal of the Cadillac Tax; and…

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PIA Priorities Included in Year End Funding Package

By admin | December 16, 2019

WASHINGTON – Congress this week will consider a federal funding package to fund the federal government for the remainder of the fiscal year that includes three policy priorities of the National Association of Professional Insurance Agents (PIA National). The federal funding package will be voted on this week in the House and Senate. “I am pleased…

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ACORD and PIA National Announce Program to Provide Forms Access to Member Insurance Agencies

By admin | December 11, 2019

Industry organizations partner to ensure access to industry-standard forms for independent agents Pearl River, NY, December 11, 2019 – The National Association of Professional Insurance Agents (PIA) and ACORD, the global standards-setting body for the insurance industry, today announced a joint program to provide qualifying PIA member agencies with a complimentary license to use ACORD Forms. PIA…

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January-February 2020

Upcoming Events

Tue 28

CISR – Commercial Property

January 28 @ 8:00 am - 3:45 pm CST
Milwaukee WI
United States
Wed 29

CIC – James K. Ruble Graduate Seminar

January 29 @ 8:00 am - January 30 @ 5:15 pm CST
Milwaukee WI
United States
Wed 29
Feb 05

11th Annual Winter Get-Away

February 5 - February 7
Minocqua WI
United States