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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the
Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.

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Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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Educate

We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.

Advocate

With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.

Collaborate

The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

Our Recent Posts

A New Attack Is Targeting Microsoft Teams

August 26, 2026

By: Lamar Garrett | Redbird Security Attackers are finding ways to exploit gaps, and they have moved from email to Microsoft Teams. A new attack, identified just last week, called SynkLoader, is distributed through Teams. It starts with a message from what looks like IT, asking you to install a…

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What Makes Clients Stay with Their Insurance Agency?

August 19, 2026

Winning a new client is an accomplishment. Keeping that client is what builds a successful agency. It’s easy to assume clients stay because of price, but that’s rarely the whole story. Most people expect competitive pricing. What they remember is how an agency responds when they have a question, a…

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Severe Weather Hits: Is Your Team Ready?

August 13, 2026

Brought to You By:    Spring and summer bring busy days for many businesses. But they also bring peak storm season: tornado warnings, high winds, flash flooding, and a whole gamut of weather that develops quickly and without much notice.  As a businessowner, you can’t control the weather, but you…

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