TRICOR Insurance
West Bend Promise
Grinnell Mutual Insurance
Madison Skyline

Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - RockfordPlatinum Sponsor - Wisconsin Mutual Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

PIA Past President Fellowship

Get FREE Registration to Your First CPIA or CISR Class!

Check Out the Criteria to Apply!

Lake Geneva

Save the Date!

Grand Geneva Logo
CLICK HERE for Photos of Engage 2022!

Outstanding CSR of the Year

Nominations and Applications Are Now Open!

Welcome to the PIA of Wisconsin

2022 2023 PIAW Board of Directors

PIA 2022-23 Board of Directors (Left to Right): Mike Endres (Secretary), Bob Wolfgram, Jon Strom (Treasurer), Steve Clements, CPIA (President), Tracy Oestreich, CIC, CPIA, AU, CPIW (PIA National Director), Steve Albinger, Lacey Endres, CIC (Vice-President), Ryan Butzke, CIC, CISR (Past President), Octavio Padilla, Matt Cranney, CIC, CRM (Past President Liaison), Pete Hanson, CAE, CISR (Executive Director) (Not Pictured: Michael Winstanley, Mitchell Tarras)


We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2022), Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Capitol Update: PIA-Backed Reckless Driving Package Moves Through Legislature

By admin | March 23, 2023
reckless driver

Stories regarding reckless driving incidents and dangerous driving behaviors continue to dominate the news. As insurance agents, PIAW members are particularly in tune with these trends and the increasing risk…

Read More

Offer Your Insureds’ Some Clarity On What All That Insurance Jargon Means

By admin | March 15, 2023

  Often, insureds aren’t up to speed on what all the “insurance-speak” means. While insurance professionals could define commonly used auto insurance terms in their sleep, the average customer has…

Read More

PIA Agents Advocate at the Wisconsin State Capitol

By admin | March 9, 2023

On March 8th, PIA’s Board of Directors, the PIA Legislative Committee, and other PIA member agents gathered in Madison, Wisconsin to advocate on issues important to independent agents and Wisconsin…

Read More

Important Things to Consider When Finishing Your Basement

By admin | March 1, 2023
Basement remodel

Finishing your basement is often on many homeowners’ “to-do” lists.  Whether you are just moving in or it’s a project you’ve been meaning to get to, there are many important…

Read More

Winter Named President of Acuity, Salzmann Remains CEO

By admin | February 22, 2023

Acuity Insurance announced that, as part of the company’s long-range leadership perpetuation plan, Melissa Winter is named the company’s President. Ben Salzmann, who had been both President and CEO, will…

Read More
IMT Hail Ad

March - April 2023