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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

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Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.


Gain a Competitive Advantage With a Professional Designation

Those who have the CIC designation earn 30% more than those without the designation!

Implement the principles covered in the CPIA sessions and experience a 20%
increase in personal production within six months.

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Welcome to the PIA of Wisconsin

2020-2021 PIAW Board of Directors

Left to Right - Michael Winstanley; Steve Clements CPIA; Brian MacGillis CPIA; Ann Linstroth CISR, PWCAM; Sean Paterson CIC; Lacey Endres CIC; Julie Ulset CPIA; Jon Strom; Ryan Butzke CIC, CISR; Peter Hanson CAE; Sandra Hardrath CIC, CPIA, AAI; Mitch Tarras; Robert Wolfgram; Tracy Oestreich CIC, CPIA, AU, CPIW;

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

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Our Recent Posts

Capitol Update – Biennial Budget Process

By admin | June 10, 2021

As the Wisconsin weather heats up, so has activity at our State Capitol. New legislation is constant and public hearings are happening almost daily. Meanwhile, the Joint Finance Committee has been meeting frequently, crafting the state budget piece by piece. Similar to the last budget process, the Joint Finance Committee (JFC) chose to revert the…

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Cybersecurity Legislation Advances Out of Committee Process

By admin | June 3, 2021
cyber legislation

After a few months of committee proceedings, Senate Bill 160/Assembly Bill 147 is advancing to the final stages of the legislative process. In the last update, the bill had undergone a hearing in the Senate, where PIA President Julie Ulset had testified.  Since that time, the legislation passed unanimously out of committee in the Senate…

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State Offering New $5,000 Small Business Grants

By admin | May 25, 2021

Qualifying small businesses can now apply for $5,000 in grant funding from the Wisconsin Tomorrow Small Business Grants program. Applications are currently being accepted through the deadline of 4:30 pm on June 7th. This new grant program is being administered through the Wisconsin Economic Development Corporation (WEDC) and the Wisconsin Department of Revenue (DOR), using funds…

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Things That Challenge You Will Change You

By admin | May 25, 2021

Credit to Michael Winstanley, PIA of Wisconsin Board Member The Greek philosopher Heraclitus has been quoted as saying, “change is the only constant in life.”  I think we can all agree that the past year has been challenging to say the least.  We have had to make many changes in our daily lives. We have…

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Homeowner’s Property Valuation

By admin | April 28, 2021

Are Your Clients Adequately Covered? While exact percentages vary, experts warn that a growing number of homeowners are underinsured. Inflation, fluctuating building costs, depreciation, and often, a misunderstanding of valuation methods are likely contributors to this trend. As a result, the importance of helping your clients properly assess the value of their home and belongings…

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May-June 2021

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