Welcome to the PIA of Wisconsin
Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the
Professional Insurance Agents of Wisconsin.
Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.
Educate. Advocate. Collaborate.
The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.
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Educate
We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.
Advocate
With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.
Collaborate
The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.
Our Recent Posts
IA Today
Growth doesn’t always begin with finding the next client. More often, it comes from strengthening existing relationships, recognizing changing needs, and making every client conversation more meaningful. The right questions, supported by the right information, help agencies deliver better advice and create lasting value for the clients they serve. Read…
Read MoreSevere Weather Hits: Is Your Team Ready?
Brought to You By:  Spring and summer bring busy days for many businesses. But they also bring peak storm season: tornado warnings, high winds, flash flooding, and a whole gamut of weather that develops quickly and without much notice. As a businessowner, you can’t control the weather, but you…
Read MoreCreate Optimism: Turning Market Challenges into Sales and Service Opportunities
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” ~Winston Churchill For insurance professionals, optimism is not wishful thinking-it is a practical discipline. Today’s clients are navigating affordability concerns, coverage questions, climate-related risk, claims frustration, and a rapidly changing digital marketplace. The opportunity…
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