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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.


Certified Professional Insurance Agent

The only CE-approved sales-driven designation program designed
specifically for property/casualty insurance professionals!

CPIA 1 Webinar - February 4th & August 5th
CPIA 2 Webinar - March 4th & September 9th
CPIA 3 Webinar - April 1st & October 7th

7 WI CE Each - No Exam
Utica Approved

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Upcoming Webinars

Next best thing to an in-person seminar! - Webinar is LIVE - Questions are answered!

Presented by a variety of expert insurance practitioners! - No exam, no proctor!

Graduates throwing their hats

2021 YPC Scholarship

Do you know a student planning on attending or already attending college for insurance or a related field of study?

If so, they could get up to $3,000.00 in scholarship money from the PIA of Wisconsin.


Gain a Competitive Advantage With a Professional Designation

Those who have the CIC designation earn 30% more than those without the designation!

Implement the principles covered in the CPIA sessions and experience a 20%
increase in personal production within six months.

Welcome to the PIA of Wisconsin

2020-2021 PIAW Board of Directors

Left to Right - Michael Winstanley; Steve Clements CPIA; Brian MacGillis CPIA; Ann Linstroth CISR, PWCAM; Sean Paterson CIC; Lacey Endres CIC; Julie Ulset CPIA; Jon Strom; Ryan Butzke CIC, CISR; Peter Hanson CAE; Sandra Hardrath CIC, CPIA, AAI; Mitch Tarras; Robert Wolfgram; Tracy Oestreich CIC, CPIA, AU, CPIW;

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

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Our Recent Posts

Construction & Insurance – Free Legal Webinar

By admin | February 22, 2021
guy building house

Rather than slow down, as many industries did during the COVID-19 pandemic, construction work and volume has actually increased. Therefore, it is more important than ever for agents who write in the construction business to make sure that they have a solid legal background of the industry. There is a free legal webinar available from…

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PIA Priority is First Bill Signed in 2021-22 Session – Capitol Update 2-18-21

By admin | February 18, 2021
WI Capitol

It was a busy week in Wisconsin Government – and a productive one for PIA’s top priorities! Tuesday marked an important day as it was the Governor’s official budget address, but it was also a session day in both the Senate and Assembly. Several bills were up for debate in each house, but most notably…

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PIAW Capitol Update

By admin | February 2, 2021
WI Capitol

At the start of the year, PIA of Wisconsin announced the hiring of our new Communications Director and Lobbyist, Natalie White, who will lead our organization’s advocacy efforts at the Wisconsin State Capitol. As a former legislative staff member, Natalie brings a wealth of knowledge regarding the inner workings of our state government. January also…

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State DOR Guidance Imposes Surprise Tax on PPP Recipients

By admin | January 27, 2021
TAx form

On January 15th, 2021, the Wisconsin Department of Revenue (DOR) issued guidance for the 2020 Tax Season. Many were surprised to find an unexpected interpretation by DOR in relation to the Paycheck Protection Program (PPP) loans that were issued by the federal government. The guidance sheet that was released expresses that expenses incurred that are…

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Avoid Gaps When Moving an Account

By admin | December 18, 2020

By Curt Pearsall, CPCU, AIAF, CPIA President – Pearsall Associates, Inc. and Special Consultant to the Utica National E&O Program Ask agency staff members when the last time was that they moved an account to a new carrier. They would likely say that it happens multiple times a week, possibly every day. When this happens,…

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Jan-Feb 2021

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