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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the
Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.

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Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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Educate

We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.

Advocate

With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.

Collaborate

The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

Our Recent Posts

Create Optimism: Turning Market Challenges into Sales and Service Opportunities

August 3, 2026

    Create Optimism: Turning Market Challenges into Sales and Service Opportunities.   “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” ~Winston Churchill For insurance professionals, optimism is not wishful thinking-it is a practical discipline. Today’s clients are navigating affordability concerns, coverage…

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Get to Know: PIA Director Ryan Bedroske

July 27, 2026

Ryan Bedroske of MacGillis Insurance Agency in Fredonia sits on the PIA Board of Directors and is also serving as PIA’s Treasurer. Before he found the insurance industry, he worked as a sales professional for thirteen years and provided professional development for other aspiring sales professionals. Outside of work, he…

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Five Common Causes of Workplace Injuries

July 22, 2026

Workplace injuries can happen in any industry, from offices and retail stores to manufacturing floors and construction sites. Many are preventable with awareness and the right precautions. Understanding the most common causes is a critical first step toward protecting employees’ health and reducing lost time. Below are five of the…

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