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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.logo-2logo-1





Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.


The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

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Our Recent Posts

Rising Insurance Rates

November 16, 2023

By: Jeff Menary | Grinnell Mutual President & CEO It’s no secret to buyers of almost any type of property-casualty insurance policy – home, auto, business – that rates are rising, regardless of whether claims have been submitted. People may also have heard about major insurers who are pulling out…

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PIA’s Jon Gentile Named Top Lobbyist by the National Institute for Lobbying and Ethics

November 14, 2023

WASHINGTON – Jon Gentile, vice president of government relations for the National Association of Professional Insurance Agents (PIA), has been named a 2023 Top Lobbyist by National Institute for Lobbying and Ethics (NILE) in the association category. “I am honored to be named Top Lobbyist for 2023 by NILE,” said…

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Seven Tips for Making Driving at Night Easier and Safer

November 8, 2023

With the recent change in daylight hours, more and more time is going to be spent in the dark. Most people will now be driving to or from work in the dark – or both! Unfortunately, this is more hazardous, with driving deaths occurring 3x more often during the night…

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