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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.logo-2logo-1





PIA is Giving Away up to $25,000 in Scholarships to Students pursuing a career in insurance!

logo-2May 1st, 2024
Milford Hills Hunt Club | Johnson Creek, WI

Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.


The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

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Our Recent Posts

Capitol Update: Two PIA-Backed Bills Signed Into Law

December 7, 2023

On Wednesday, December 6th, PIA leaders joined Governor Tony Evers in his office for the signing of two different PIA-backed bills at the Wisconsin State Capitol. PIA Secretary Octavio Padilla, Mirabella Padilla, and Gov. Tony Evers Teaching Students Financial Literacy The first bill will require students to obtain ½ credit…

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Wisconsin Youth Apprenticeship: A Strategy for Meeting Your Future Workforce Needs

December 4, 2023

If your business is seeking an effective strategy for attracting and retaining workforce talent, consider partnering with the Wisconsin Department of Workforce Development’s Youth Apprenticeship (YA) program. The YA program is a valuable entry-level employment experience that can bring new committed talent to your business. YA is a proven approach your…

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Rising Insurance Rates

November 16, 2023

By: Jeff Menary | Grinnell Mutual President & CEO It’s no secret to buyers of almost any type of property-casualty insurance policy – home, auto, business – that rates are rising, regardless of whether claims have been submitted. People may also have heard about major insurers who are pulling out…

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