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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.logo-2logo-1








Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.


The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

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Our Recent Posts

What’s Behind Wisconsin’s Surging Rates?

March 13, 2024

By: Luke Strupp, CPIA | PIA Director As Wisconsinites traverse the new year, they may find themselves faced with an unwelcome surprise: more insurance rate hikes. Whether it’s auto, home, or health insurance, rising premiums seem to be a constant trend. But what’s driving this surge in costs for 2024?…

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Security Camera Surveillance

March 5, 2024

Brought to you by: Security camera footage can be helpful in managing insurance claims. In addition to recording property damage or catching a burglar “in-the-act,” surveillance of every day activities around your client’s home or business can be useful when investigating liability claims. Business owners, in particular, are likely to…

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What Are We Doing About Cyber Liability?

February 28, 2024

By: John Strom, PIA of Wisconsin Vice President In the past few months, I have participated in many company meetings, agent discussions and CE classes. Everywhere that insurance folk gather, I hear the question, “what are we doing about cyber liability?” Cyber liability is the elephant in the room, and…

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