West Bend Mutual Insurance
Madison Wisconsin across Lake Monona

Welcome to the PIA of Wisconsin

More than 620 insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Cheering Crowd

Thank You Platinum Sponsors

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Your support allows us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

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Upcoming Webinars

Next best thing to an in-person seminar! - Webinar is LIVE - Questions are answered!

Presented by a variety of expert insurance practitioners! - No exam, no proctor!

Golf club and ball

17th Annual YPC Scholarship Golf Outing

Join us on August 6th at the Grand Geneva Resort in Lake Geneva, Wisconsin. Each year PIAW members get together to golf and raise money for the YPC Scholarship Program. Sign-up today as space is limited!

Outstanding CSR of the Year


Congratulations Jenna Moehrke, CISR
Wisconsin’s Outstanding CSR of the Year 2020

Welcome to the PIA of Wisconsin

2019-20 - PIAW Board of Directors

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With three lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

COVID-19 Update – April 22, 2020

By admin | April 22, 2020

Governor Announces Plan to Reopen Wisconsin on a Date Uncertain https://fox11online.com/news/coronavirus/evers-announces-plan-for-reopening-wisconsin Agent Licensing Exams Can Be Taken Online, During Safer at Home Order See the OCI bulletin OCI Announces New Rules for Health Plans Regarding COVID-19 Testing, OON Provider Charges, Rx Refill Policies See the OCI bulletin New Emergency Order from Gov. Evers, Addressing Wildfire Risk https://www.insurancejournal.com/news/midwest/2020/04/22/565830.htm…

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COVID-19 Latest News

By admin | April 17, 2020

Wisconsin Shutdown Extended to May 26 https://fox11online.com/news/coronavirus/safer-at-home-extended-to-may-26-with-some-modifications Read the new emergency order HERE. Class Action Suit Filed by Pabst Theater and Other Milwaukee Businesses Over Business Interruption Claims https://fox6now.com/2020/04/16/pabst-theater-group-colectivo-others-file-suit-over-denied-insurance-claims-related-to-covid-19-closures/ Opportunistic lawsuits could stall economic recovery from COVID-19 https://www.insurancejournal.com/news/national/2020/04/15/564821.htm Emerging COVID-19 Coverage Questions to Consider for Your Commercial-lines Clients – BI Is Just the Tip of…

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Latest on COVID-19 Update

By admin | April 8, 2020

The Latest Guidance on Paycheck Protection Program Loans The CARES Act was passed on March 27 and established the Paycheck Protection Program (PPP), which was designed to provide temporary relief to eligible organizations. With the PPP came some confusion and room for interpretation. Guidance is being released quickly and changing daily. The Department of the…

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Paycheck Protection Program Emergency Small Business Loans Are Available to PIAW Members! Apply Starting Friday!

By admin | April 2, 2020

As you may know, a new federal law (the CARES Act) includes emergency loans available to small businesses through the SBA.  Many PIA members will be eligible, and the first day to apply is Friday, April 3rd!  It is possible that there will not be enough money allocated to this purpose for every business to…

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PIAW MEMBERS ALERT – Families First Coronavirus Response Act

By Pete Hanson | March 31, 2020

As originally published by Axley Attorneys Attention PIAW Members: The Families First Coronavirus Response Act, which becomes effective April 1, 2020, requires covered employers to provide employees with paid sick leave (Emergency Paid Sick Leave Act) and expanded family and medical leave (Emergency Family and Medical Leave Expansion Act) for specified reasons related to the…

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July-August 2020

Upcoming Events

Tue 11

CPIA 1 – Position for Success – WEBINAR

August 11 @ 8:30 am - 4:00 pm CDT
Tue 11
Wed 12

CPIA 2 – Implement for Success – WEBINAR

August 12 @ 8:30 am - 4:00 pm CDT