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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

Winter Get-Away
Cyber Security

Insurance Implications
of Cyber Security Webinar

February 17th, 2022
8:00 - 4:45
8 WI CE Credits

Approved CPIA Update

Welcome to the PIA of Wisconsin


2021-2022 PIAW Board Members and Officers (Left to Right) – Bob Wolfgram, Tracy Sabol, Julie Ulset, CPIA, Ann Linstroth, CISR, PWCAM, Steve Clements, CPIA, Mike Endres, Lacey Endres, CIC, Ryan Butzke, CIC, CISR, Jeff Glass, CPIA, Tracy Oestreich, CIC, CPIA, AU, CPIW, Jon Strom, Pete Hanson, CAE, CISR, & Michael Winstanley. (Not Pictured: Mitchell Tarras)

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Stand Out to Rise Above

By admin | August 25, 2021

By: Steve Clements, CPIA, PIAW Board Member One of the first things we are told when learning to run a successful business is that we need to set ourselves apart. …

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Professional Insurance Agents of Wisconsin Applauds Introduction of Legislation to Repeal the Federal Insurance Office

By admin | August 2, 2021

Left to right: Representative Tom Tiffany & Representative Ben Cline Madison, WI – Professional Insurance Agents of Wisconsin (PIAW) supports the “Federal Insurance Office Abolishment Act,” newly introduced in the…

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Nicholas Oleniczak Named Wisconsin’s Outstanding CSR of the Year

By admin | July 28, 2021
Nicholas Oleniczak, CISR

Madison, WI – Professional Insurance Agents of Wisconsin is pleased to announce that the recipient of Wisconsin’s Outstanding CSR of the Year is Nicholas Oleniczak, CISR of M3 Insurance. The…

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Insurance Cybersecurity Bill Signed, 2021 Wisconsin Act 73

By admin | July 16, 2021

Bipartisan legislation to address the rising concerns with cybersecurity in the insurance industry has now been signed into law as Wisconsin Act 73. PIA helped in crafting this law for…

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Valeri Agency Joins Vizance

By admin | July 15, 2021

Kenosha, WI (07/01/21) – Vizance, a leading independent insurance agency serving Wisconsin and surrounding states, announced that Kenosha-based Valeri Agency, Inc. will join Vizance, Inc. effective July 1, 2021. Valeri…

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