West Bend Mutual Insurance
Madison Wisconsin across Lake Monona

Welcome to the PIA of Wisconsin

More than 620 insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Cheering Crowd

Thank You Platinum Sponsors

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Your support of the PIAW allows us to provide benefits to agency members. We all appreciate your commitment to the independent insurance agency community.

CIC Class

Earn Your Designation

PIA of Wisconsin offers classes to fulfill your licencing requirements and to earn your designation. Whether it be CIC, CISR, CRM, CPIA, or one of many others, learn from experienced professionals.

Woman in Snowy Woods

11th Annual Winter Get-Away

February 5-7, 2020

Earn CE and Join in the Fun

The Waters of Minocqua - Minocqua, WI

Welcome to the PIA of Wisconsin

2019-20 - PIAW Board of Directors

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With three lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Creating a Home Inventory List

By admin | May 16, 2016

A service of  XXXXXXX Insurance Agency and the Professional Insurance Agents of Wisconsin Homeowners and renters alike benefit from keeping an up-to-date list of their property’s inventory. Insureds should create and then periodically update such a list to protect themselves in the event of a loss. Having an updated inventory list is essential to ensuring that…

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PIA National Names Ryan Von Haden 2016 Young Insurance Professional of the Year

By admin | April 15, 2016

WASHINGTON — Ryan Von Haden, Partner and Vice President of Business Accounts with TRICOR insurance in Madison, Wisconsin, has been named the 2016 PIA National Young Insurance Professional of the Year. The award was presented on April 8, 2016, by the National Association of Professional Insurance Agents (PIA) and was sponsored by The Rough Notes Company. “You know…

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A Big Victory For The PIAW Legislative Team

By admin | April 15, 2016

Governor Walker recently signed AB 584, sponsored by Senator Frank Lasee and Representative John Nygren, to reform the LGPIF.  In a signing ceremony at the Capitol, PIA President Rick Clements and Executive Vice President Ron Von Haden (1st and 2nd on left) stood with the Governor, legislators other industry representatives as he signed the new law to…

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Drones, Hoverboards, Kids Vehicles

By admin | January 11, 2016

FOR FURTHER INFORMATION CONTACT: Professional Insurance Agents of Wisconsin 6401 Odana Rd. Madison, WI 53719 FOR IMMEDIATE RELEASE MADISON, Wisconsin (January 4, 2016) Drones, hoverboards and drivable electric vehicles for kids were hot items for Christmas. Be aware of potential insurance issues with their use. Some homeowners and renters insurance policies may not provide coverage…

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Don’t Be “Skimmed” By ATM Thieves

By admin | November 10, 2015

MADISON, Wisconsin (November 1, 2015)    ATM “skimming” is a process in which thieves obtain information from the magnetic strips on the back of debit cards by placing a well-disguised device over an ATM’s card-insert area. The device captures the card number and security data while simultaneously recording the cardholder, by way of a tiny camera pointed at…

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January-February 2020

Upcoming Events

Tue 28

CISR – Commercial Property

January 28 @ 8:00 am - 3:45 pm CST
Milwaukee WI
United States
Wed 29

CIC – James K. Ruble Graduate Seminar

January 29 @ 8:00 am - January 30 @ 5:15 pm CST
Milwaukee WI
United States
Wed 29
Feb 05

11th Annual Winter Get-Away

February 5 - February 7
Minocqua WI
United States