West Bend Mutual Insurance
Madison Skyline

Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.


Certified Professional Insurance Agent

The only CE-approved sales-driven designation program designed
specifically for property/casualty insurance professionals!

CPIA 1 Webinar - February 4th
CPIA 2 Webinar - March 4th
CPIA 3 Webinar - April 1st

7 WI CE Each - No Exam
Utica Approved

agent on his laptop

Upcoming Webinars

Next best thing to an in-person seminar! - Webinar is LIVE - Questions are answered!

Presented by a variety of expert insurance practitioners! - No exam, no proctor!

Dan and Cindy Burns

We Don't Need to Tell You How Great PIA Webinars Are - They Will!

Cindy and I recently attended the CIC Ruble webinar. I must admit I was not looking forward to this virtual setting. Both Cindy and I want to express what a great experience PIA and the instructors provided. If anyone is on the fence like we were, contact me!

Dan Burns, CIC, CPIA
Burns Insurance Agency LLC

Welcome to the PIA of Wisconsin

2020-2021 PIAW Board of Directors

Left to Right - Michael Winstanley; Steve Clements CPIA; Brian MacGillis CPIA; Ann Linstroth CISR, PWCAM; Sean Paterson CIC; Lacey Endres CIC; Julie Ulset CPIA; Jon Strom; Ryan Butzke CIC, CISR; Peter Hanson CAE; Sandra Hardrath CIC, CPIA, AAI; Mitch Tarras; Robert Wolfgram; Tracy Oestreich CIC, CPIA, AU, CPIW;

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Honoring Those Who Served

By admin | July 14, 2020

The PIAW and The 1752 Club Thank Joe Cordova Featured Veteran in the Industry:  Joe Cordova, Cordova Insurance – Merrill, WI What does it mean to be a veteran? More specifically a combat veteran. Most hear the word veteran and you likely will think of the friendly yet crusty old guy that sells poppies once…

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Driving Down Losses with Smart Devices

By admin | June 18, 2020

Driver-Assistance and Fleet-Tracking Technology Can Potentially Lower Premiums and Save Lives. What if technology could help drivers and fleet managers see beyond just the road ahead? A new suite of smart devices is doing just that by helping drivers stay safe and allowing fleet managers access to real-time analytics. The result is fewer accidents and…

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Statewide Shutdown Overruled; Businesses Start to Reopen

By admin | May 15, 2020

Dear PIA of Wisconsin Members, You have likely seen the news that the Wisconsin Supreme Court has ruled against the extension of the state shutdown order by the state Health Department.  This means that businesses in much of the state may reopen.  However, some cities and counties have local health orders in place, similar to…

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Honoring Those Who Served

By admin | May 11, 2020
Mike Moore

The PIAW and The 1752 Club Thank Mike Moore Featured Veteran in the Industry:  Mike Moore, M3 Insurance, Madison, WI Written by Josh Timm, The Hartford Financial Services Group Mike Moore’s interest in the military started as a young boy.  The path to serve started with the ROTC program at the University of Wisconsin –…

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COVID Update – May 5, 2020

By admin | May 6, 2020

WI Supreme Court May Be Leaning Toward an Injunction That Would End the Shutdown https://fox6now.com/2020/05/05/wisconsin-supreme-court-hearing-case-over-covid-19-order/ Economist:  Shutdown Costing Wisconsin $179 Million per Day in Lost Economic Activity https://www.badgerinstitute.org/BI-Files/Images/ShuttingDownWI_2020whitepaper_FINAL.pdf DMV: Road Tests Are Now Optional for Teen Drivers https://www.wisn.com/article/coronavirus-wisconsin-waiving-road-tests-for-new-teen-drivers/32376896# When It’s Time to Reopen, How Do You Manage the Risk of COVID-19 in Your Workplace? https://www.propertycasualty360.com…

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Jan-Feb 2021

Upcoming Events

Wed 20

CIC – Live Webinar – Commercial Casualty

January 19 @ 8:00 am - January 20 @ 5:15 pm CST
Tue 26

CISR – Live Webinar – Agency Operations

January 26 @ 8:00 am - 3:45 pm CST
Tue 26