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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

Michael Smith

Life & Health FOCUS is Back for October!

FREE for Members - October 6th & 27th

Presented by Michael Smith LUTCF, CLTC, LACP, CPS Horizon

Michael Smith

Welcome to the PIA of Wisconsin

2020-2021 PIAW Board of Directors

Left to Right - Michael Winstanley; Steve Clements CPIA; Brian MacGillis CPIA; Ann Linstroth CISR, PWCAM; Sean Paterson CIC; Lacey Endres CIC; Julie Ulset CPIA; Jon Strom; Ryan Butzke CIC, CISR; Peter Hanson CAE; Sandra Hardrath CIC, CPIA, AAI; Mitch Tarras; Robert Wolfgram; Tracy Oestreich CIC, CPIA, AU, CPIW;

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Valeri Agency Joins Vizance

By admin | July 15, 2021

Kenosha, WI (07/01/21) – Vizance, a leading independent insurance agency serving Wisconsin and surrounding states, announced that Kenosha-based Valeri Agency, Inc. will join Vizance, Inc. effective July 1, 2021. Valeri…

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PIA’s Young Professionals Club Announces 2021 Scholarship Winners

By admin | June 30, 2021

Every year, the Professional Insurance Agents of Wisconsin’s Young Professionals Club (YPC) raises funds for scholarships for students who are seeking careers in the insurance industry or a related field,…

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Capitol Update: Personal Property Tax Repeal Gains Momentum

By admin | June 24, 2021

After a surprise finding of more funds than anticipated coming to Wisconsin, legislative efforts have been mounting towards passing a tax cut. Included in the Republican tax proposal is a…

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Capitol Update – Biennial Budget Process

By admin | June 10, 2021

As the Wisconsin weather heats up, so has activity at our State Capitol. New legislation is constant and public hearings are happening almost daily. Meanwhile, the Joint Finance Committee has…

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Cybersecurity Legislation Advances Out of Committee Process

By admin | June 3, 2021
cyber legislation

After a few months of committee proceedings, Senate Bill 160/Assembly Bill 147 is advancing to the final stages of the legislative process. In the last update, the bill had undergone…

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