West Bend Mutual Insurance
Madison Wisconsin across Lake Monona

Welcome to the PIA of Wisconsin

More than 620 insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Cheering Crowd

Thank You Platinum Sponsors

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Your support allows us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

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Upcoming Webinars

Next best thing to an in-person seminar! - Webinar is LIVE - Questions are answered!

Presented by a variety of expert insurance practitioners! - No exam, no proctor!

CIC Class

Earn Your Designation

PIA of Wisconsin offers classes to fulfill your licensing requirements and to earn your designation. Whether it be CIC, CISR, CRM, CPIA, or one of many others, learn from experienced professionals.

Welcome to the PIA of Wisconsin

2019-20 - PIAW Board of Directors

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With three lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

COVID-19 Update for Members

By admin | March 26, 2020

March 26, 2020 FFCRA:  How to follow the new employee leave mandates and get reimbursed by the Feds The Families First Coronavirus Response Act (FFCRA) creates new, mandatory, requirements on employers to provide paid leave to employees if their absence is related to a pandemic. Does not take effect until April 1, 2020. No leave…

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9 Tips to Make Working Remotely Work for You and Your Employer

By admin | March 24, 2020

Originally Published by Jill J. Johnson The concept of remote working has been around for a long time. Many entrepreneurs have mastered the ability to work virtually, but it is often a major challenge for those who normally work in a busy office setting to shift to working outside their traditional office environment. Working remotely…

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Emergency Order #12 Safer at Home Order

By Pete Hanson | March 24, 2020

Wisconsin Governor Tony Evers has issued a “shelter-in-place” order, calling on all citizens to stay home in order to slow the spread of the COVID-19 coronavirus.  Wisconsinites can leave home to get groceries, medicine, and other essential supplies.  We can leave our homes to exercise outdoors, as long as we practice social distancing and stay…

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Covid-19, Agency Value, and Insurance M&A

By Pete Hanson | March 23, 2020

By Jon Persky, CIC, CPA, PHR Our way of life has substantially changed (at least temporarily) due to Covid-19. But how does that affect agency value and your plans to buy or sell an agency? While the insurance industry is relatively recession-proof, Covid-19 can and will have an impact on the insurance industry M&A in…

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Common COVID-19 P&C Coverage Questions Addressed*

By admin | March 18, 2020
corona virus

Business Interruption Insurance:  Business interruption normally requires physical damage caused by a covered peril to impede the operation of a business and cause a loss of income.  Contingent business interruption insurance would also require a physical loss by a covered peril to a supplier’s property.  However, courts in some jurisdictions have ruled that income loss…

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May-June 2020

Upcoming Events

Jun 03

CISR – Personal Auto – Canceled

June 3 @ 8:00 am - 3:45 pm CDT
Madison WI
United States
Jun 09
Jun 10

CISR – Commercial Casualty 2 – Canceled

June 10 @ 8:00 am - 3:45 pm CDT
Waukesha WI
United States