West Bend Mutual Insurance
Madison Skyline

Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.


Certified Professional Insurance Agent

The only CE-approved sales-driven designation program designed
specifically for property/casualty insurance professionals!

CPIA 1 Webinar - February 4th
CPIA 2 Webinar - March 4th
CPIA 3 Webinar - April 1st

7 WI CE Each - No Exam
Utica Approved

agent on his laptop

Upcoming Webinars

Next best thing to an in-person seminar! - Webinar is LIVE - Questions are answered!

Presented by a variety of expert insurance practitioners! - No exam, no proctor!

Dan and Cindy Burns

We Don't Need to Tell You How Great PIA Webinars Are - They Will!

Cindy and I recently attended the CIC Ruble webinar. I must admit I was not looking forward to this virtual setting. Both Cindy and I want to express what a great experience PIA and the instructors provided. If anyone is on the fence like we were, contact me!

Dan Burns, CIC, CPIA
Burns Insurance Agency LLC

Welcome to the PIA of Wisconsin

2020-2021 PIAW Board of Directors

Left to Right - Michael Winstanley; Steve Clements CPIA; Brian MacGillis CPIA; Ann Linstroth CISR, PWCAM; Sean Paterson CIC; Lacey Endres CIC; Julie Ulset CPIA; Jon Strom; Ryan Butzke CIC, CISR; Peter Hanson CAE; Sandra Hardrath CIC, CPIA, AAI; Mitch Tarras; Robert Wolfgram; Tracy Oestreich CIC, CPIA, AU, CPIW;

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Tornado Preparedness

By admin | May 4, 2020

TIPS FOR YOUR CLIENTS According to the National Oceanic & Atmospheric Administration (NOAA), the U.S. experiences over 1,000 tornadoes each year, far more than any other country. Agents can help their clients be more prepared by offering a few important safeguards. Make sure the property is adequately insured. Create an evacuation/safety plan for family (including…

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COVID Update – April 28, 2020

By admin | April 28, 2020

“Non-Essential” Businesses Can Resume Business via Curbside Drop-offs https://wqow.com/2020/04/27/gov-evers-says-nonessential-businesses-can-begin-curbside-drop-offs/   Many States “Re-Opening” on Friday, but the Details Vary https://www.marketwatch.com/story/these-states-are-loosening-economic-shut-down-orders-texas-expected-to-announce-new-rules-soon-2020-04-23   UW Economist Says Wisconsin’s Economy Has Shrunk by 50%, Already https://www.cnn.com/videos/tv/2020/04/27/exp-wisconsin-economy.cnn   Do Lawsuits Await Businesses That Reopen? https://www.insurancejournal.com/news/national/2020/04/27/566367.htm   This CDC Guidance for Critical Workers Could Be Applied to All Workers in Businesses…

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COVID-19 Update – April 22, 2020

By admin | April 22, 2020

Governor Announces Plan to Reopen Wisconsin on a Date Uncertain https://fox11online.com/news/coronavirus/evers-announces-plan-for-reopening-wisconsin Agent Licensing Exams Can Be Taken Online, During Safer at Home Order See the OCI bulletin OCI Announces New Rules for Health Plans Regarding COVID-19 Testing, OON Provider Charges, Rx Refill Policies See the OCI bulletin New Emergency Order from Gov. Evers, Addressing Wildfire Risk https://www.insurancejournal.com/news/midwest/2020/04/22/565830.htm…

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COVID-19 Latest News

By admin | April 17, 2020

Wisconsin Shutdown Extended to May 26 https://fox11online.com/news/coronavirus/safer-at-home-extended-to-may-26-with-some-modifications Read the new emergency order HERE. Class Action Suit Filed by Pabst Theater and Other Milwaukee Businesses Over Business Interruption Claims https://fox6now.com/2020/04/16/pabst-theater-group-colectivo-others-file-suit-over-denied-insurance-claims-related-to-covid-19-closures/ Opportunistic lawsuits could stall economic recovery from COVID-19 https://www.insurancejournal.com/news/national/2020/04/15/564821.htm Emerging COVID-19 Coverage Questions to Consider for Your Commercial-lines Clients – BI Is Just the Tip of…

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Latest on COVID-19 Update

By admin | April 8, 2020

The Latest Guidance on Paycheck Protection Program Loans The CARES Act was passed on March 27 and established the Paycheck Protection Program (PPP), which was designed to provide temporary relief to eligible organizations. With the PPP came some confusion and room for interpretation. Guidance is being released quickly and changing daily. The Department of the…

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Jan-Feb 2021

Upcoming Events

Tue 19

CIC – Live Webinar – Commercial Casualty

January 19 @ 8:00 am - January 20 @ 5:15 pm CST
Tue 26

CISR – Live Webinar – Agency Operations

January 26 @ 8:00 am - 3:45 pm CST
Tue 26