West Bend Mutual Insurance
Madison Wisconsin across Lake Monona

Welcome to the PIA of Wisconsin

More than 620 insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Cheering Crowd

Thank You Platinum Sponsors

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Your support allows us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

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Upcoming Webinars

Next best thing to an in-person seminar! - Webinar is LIVE - Questions are answered!

Presented by a variety of expert insurance practitioners! - No exam, no proctor!

CIC Class

Earn Your Designation

PIA of Wisconsin offers classes to fulfill your licensing requirements and to earn your designation. Whether it be CIC, CISR, CRM, CPIA, or one of many others, learn from experienced professionals.

Welcome to the PIA of Wisconsin

2019-20 - PIAW Board of Directors

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With three lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

The Badger Honor Flight

By admin | March 16, 2020

Featured Veteran in the Industry: Luke Strupp, Keener Insurance Solutions LLC, Germantown, WI Submitted by Bruce Urben, The Hanover Insurance Group The Wisconsin 1752 Club, in conjunction with the PIA of Wisconsin, are sponsoring a Badger Honor Flight for a veteran to visit their war memorial.  Additionally, throughout the year we will be highlighting current PIA…

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Stalwart PIA Leader Ron Von Haden Dies

By admin | March 11, 2020

Ron Von Haden, who for over four decades was a respected leader of PIA at both the state and national levels, has passed away. “Occasionally, there’s somebody who has played such a critical role in the long history of an organization—and done it so effectively—that there will never be another like them. That’s Ron,” said…

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Winter Driving Tips for New Teen Drivers

By Pete Hanson | March 9, 2020

This post was originally published on the blog of West Bend Mutual Insurance Do you have a new or young driver in your household? If you do, chances are you’re a bit anxious about it. Add in some snow or sleet and it’s even harder to get used to seeing your young driver behind the…

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Governor Signs 2 Bills Backed by PIA of Wisconsin

By admin | March 4, 2020

PIA of Wisconsin was invited to the Governor’s Office to witness the signing of two important bills, on Tuesday, March 3, 2020.  Gov. Tony Evers signed one bill making Wisconsin the 46th state to regulate public adjusters and another that ended double-taxation of crop insurance.  PIAW advocated strongly for both of these bills. “When there’s…

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3 Wins at the End of the 2019-2020 Wisconsin Legislature’s Session

By Pete Hanson | February 25, 2020

With only a few weeks to go in the 2019-2020 Session of the Wisconsin Legislature, three bills backed by PIA of Wisconsin appear headed for the Governor’s desk for a signature.  Each one is a victory for independent agents, our clients and our industry as a whole: Bill to Rein-In Public Adjusters Heads to Governor’s…

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May-June 2020