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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

YPC Golf Outing
CISR of the Year

Welcome to the PIA of Wisconsin

2020-2021 PIAW Board of Directors

Left to Right - Michael Winstanley; Steve Clements CPIA; Brian MacGillis CPIA; Ann Linstroth CISR, PWCAM; Sean Paterson CIC; Lacey Endres CIC; Julie Ulset CPIA; Jon Strom; Ryan Butzke CIC, CISR; Peter Hanson CAE; Sandra Hardrath CIC, CPIA, AAI; Mitch Tarras; Robert Wolfgram; Tracy Oestreich CIC, CPIA, AU, CPIW;

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

DOL and EBSA Issue Updated Guidance on Group Health Deadline Extensions

By admin | March 10, 2021

On February 26th, 2021, the United States Department of Labor and Employee Benefits Security Administration issued new guidance regarding group health plan deadline extensions due to the COVID-19 pandemic. This…

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Construction & Insurance – Free Legal Webinar

By admin | February 22, 2021
guy building house

Rather than slow down, as many industries did during the COVID-19 pandemic, construction work and volume has actually increased. Therefore, it is more important than ever for agents who write…

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PIA Priority is First Bill Signed in 2021-22 Session – Capitol Update 2-18-21

By admin | February 18, 2021
WI Capitol

It was a busy week in Wisconsin Government – and a productive one for PIA’s top priorities! Tuesday marked an important day as it was the Governor’s official budget address,…

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PIAW Capitol Update

By admin | February 2, 2021
WI Capitol

At the start of the year, PIA of Wisconsin announced the hiring of our new Communications Director and Lobbyist, Natalie White, who will lead our organization’s advocacy efforts at the…

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State DOR Guidance Imposes Surprise Tax on PPP Recipients

By admin | January 27, 2021
TAx form

On January 15th, 2021, the Wisconsin Department of Revenue (DOR) issued guidance for the 2020 Tax Season. Many were surprised to find an unexpected interpretation by DOR in relation to…

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