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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.logo-2logo-1





Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.


The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

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Our Recent Posts

Annual Meeting Notice

September 25, 2023

The Annual Meeting of the Professional Insurance Agents of Wisconsin, Inc. will be held at 8:30 a.m. on Thursday, October 5, 2023, at the Grand Geneva Resort in Lake Geneva. At that meeting, the Nominations Committee will place the following names in nomination for election to the Board of Directors.…

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Robertson Ryan Insurance – New Look

September 20, 2023

The Robertson Ryan corporate office in Milwaukee, WI. Robertson Ryan is excited to unveil a new milestone in their 60+ year journey. After thoughtful consideration and creative exploration, they are proud to introduce their updated name and logo. Going forward, you’ll start to see Robertson Ryan & Associates evolve into…

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Capitol Update: Financial Literacy Bill Passes Senate, Heads to Governor for Approval

September 18, 2023

Capitol Update: Financial Literacy Bill Passes Senate, Heads to Governor for Approval On Thursday, September 14th, the Wisconsin State Senate held their first legislative session since the conclusion of the budget process. One of the bills on the calendar for consideration was a PIA priority bill, Assembly Bill 109, relating…

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