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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.logo-2logo-1







Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.


The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

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Our Recent Posts

Wisconsin Agencies Licensed with OCI Must Complete Annual Cybersecurity Certification Form

January 17, 2024

Beginning in 2023, agencies licensed by OCI and domiciled in Wisconsin must annually certify by March 1st that they are following the information security program requirements of Wisconsin Act 73. Does My Agency Need to Complete the Certification? Most PIA Member agencies are exempt from the requirement to develop a…

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New for Members: Sample Employee Handbook

January 15, 2024

By: Pete Hanson We’ve all completed our January 1 renewals and set our goals for the coming year. Still, it’s the beginning of a new year and we’re thinking about what we can do to improve in 2024. What if I told you there is a simple step you can…

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1st Auto/WRC Liquidation Order Officially Entered

January 4, 2024

On January 2nd, 2024, the Liquidation Order for 1st Auto was entered by the Dane County Circuit Court. The vast majority of policies have been moved to another insurer, but there is still a small percentage that remain. Those remaining 1st Auto insureds need to find replacement coverage, as their…

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