West Bend Mutual Insurance
Madison Wisconsin across Lake Monona

Welcome to the PIA of Wisconsin

More than 620 insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Cheering Crowd

Thank You Platinum Sponsors

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Your support allows us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

agent on his laptop

Upcoming Webinars

Next best thing to an in-person seminar! - Webinar is LIVE - Questions are answered!

Presented by a variety of expert insurance practitioners! - No exam, no proctor!

Golf club and ball

17th Annual YPC Scholarship Golf Outing

Join us on August 6th at the Grand Geneva Resort in Lake Geneva, Wisconsin. Each year PIAW members get together to golf and raise money for the YPC Scholarship Program. Sign-up today as space is limited!

Outstanding CSR of the Year


Congratulations Jenna Moehrke, CISR
Wisconsin’s Outstanding CSR of the Year 2020

Welcome to the PIA of Wisconsin

2019-20 - PIAW Board of Directors

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With three lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Statewide Shutdown Overruled; Businesses Start to Reopen

By admin | May 15, 2020

Dear PIA of Wisconsin Members, You have likely seen the news that the Wisconsin Supreme Court has ruled against the extension of the state shutdown order by the state Health Department.  This means that businesses in much of the state may reopen.  However, some cities and counties have local health orders in place, similar to…

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Honoring Those Who Served

By admin | May 11, 2020
Mike Moore

The PIAW and The 1752 Club Thank Mike Moore Featured Veteran in the Industry:  Mike Moore, M3 Insurance, Madison, WI Written by Josh Timm, The Hartford Financial Services Group Mike Moore’s interest in the military started as a young boy.  The path to serve started with the ROTC program at the University of Wisconsin –…

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COVID Update – May 5, 2020

By admin | May 6, 2020

WI Supreme Court May Be Leaning Toward an Injunction That Would End the Shutdown https://fox6now.com/2020/05/05/wisconsin-supreme-court-hearing-case-over-covid-19-order/ Economist:  Shutdown Costing Wisconsin $179 Million per Day in Lost Economic Activity https://www.badgerinstitute.org/BI-Files/Images/ShuttingDownWI_2020whitepaper_FINAL.pdf DMV: Road Tests Are Now Optional for Teen Drivers https://www.wisn.com/article/coronavirus-wisconsin-waiving-road-tests-for-new-teen-drivers/32376896# When It’s Time to Reopen, How Do You Manage the Risk of COVID-19 in Your Workplace? https://www.propertycasualty360.com…

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Tornado Preparedness

By admin | May 4, 2020

TIPS FOR YOUR CLIENTS According to the National Oceanic & Atmospheric Administration (NOAA), the U.S. experiences over 1,000 tornadoes each year, far more than any other country. Agents can help their clients be more prepared by offering a few important safeguards. Make sure the property is adequately insured. Create an evacuation/safety plan for family (including…

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COVID Update – April 28, 2020

By admin | April 28, 2020

“Non-Essential” Businesses Can Resume Business via Curbside Drop-offs https://wqow.com/2020/04/27/gov-evers-says-nonessential-businesses-can-begin-curbside-drop-offs/   Many States “Re-Opening” on Friday, but the Details Vary https://www.marketwatch.com/story/these-states-are-loosening-economic-shut-down-orders-texas-expected-to-announce-new-rules-soon-2020-04-23   UW Economist Says Wisconsin’s Economy Has Shrunk by 50%, Already https://www.cnn.com/videos/tv/2020/04/27/exp-wisconsin-economy.cnn   Do Lawsuits Await Businesses That Reopen? https://www.insurancejournal.com/news/national/2020/04/27/566367.htm   This CDC Guidance for Critical Workers Could Be Applied to All Workers in Businesses…

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July-August 2020

Upcoming Events

Tue 11

CPIA 1 – Position for Success – WEBINAR

August 11 @ 8:30 am - 4:00 pm CDT
Tue 11
Wed 12

CPIA 2 – Implement for Success – WEBINAR

August 12 @ 8:30 am - 4:00 pm CDT