West Bend Mutual Insurance

Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

Upcoming Webinars

Next best thing to an in-person seminar! - Webinar is LIVE - Questions are answered!

Presented by a variety of expert insurance practitioners! - No exam, no proctor!

Insurance Implications of Cyber Security Webinar

December 1, 2020

We Don't Need to Tell You How Great PIA Webinars Are - They Will!

Cindy and I recently attended the CIC Ruble webinar. I must admit I was not looking forward to this virtual setting. Both Cindy and I want to express what a great experience PIA and the instructors provided. If anyone is on the fence like we were, contact me!

Dan Burns, CIC, CPIA
Burns Insurance Agency LLC

Welcome to the PIA of Wisconsin

2019-20 - PIAW Board of Directors

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

What Do We Do If an Employee Is Diagnosed with COVID-19?

By admin | July 23, 2020

First, notify other employees of potential exposure, if any, in the workplace. You should tell them that someone was diagnosed with the illness, but you should not identify which employee is sick, even if employees ask so they can gauge their own risk. Medical information, such as a diagnosis, must be kept confidential. It’s okay…

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Summer Grilling Safety Tips

By admin | July 22, 2020
steak on a grill

There’s nothing like outdoor grilling. It’s one of the most popular ways to cook food. But, a grill placed too close to anything that can burn is a fire hazard. They can be very hot, causing burn injuries. Follow these simple tips and you will be on the way to safe grilling. Safety Tips: Propane…

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2020 Agent of the Year:  Ron Von Haden, CIC

By Pete Hanson | July 20, 2020

We in the PIA family have had a few months to come to terms with the loss of a great leader.  “Mr. PIA,” Ron Von Haden passed away on March 5th, 2020. In a fitting tribute to Ron, the 1752 Club of Wisconsin has named him PIA of Wisconsin’s Agent of the Year for 2020. …

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Honoring Those Who Served

By admin | July 14, 2020

The PIAW and The 1752 Club Thank Joe Cordova Featured Veteran in the Industry:  Joe Cordova, Cordova Insurance – Merrill, WI What does it mean to be a veteran? More specifically a combat veteran. Most hear the word veteran and you likely will think of the friendly yet crusty old guy that sells poppies once…

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Driving Down Losses with Smart Devices

By admin | June 18, 2020

Driver-Assistance and Fleet-Tracking Technology Can Potentially Lower Premiums and Save Lives. What if technology could help drivers and fleet managers see beyond just the road ahead? A new suite of smart devices is doing just that by helping drivers stay safe and allowing fleet managers access to real-time analytics. The result is fewer accidents and…

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Nov-Dec 2020

Upcoming Events

Dec 01

Live Webinar – Insurance & Cyber Security

December 1 @ 8:30 am - 5:00 pm CST
Dec 02

CIC – Live Webinar – Personal Lines Institute

December 2 @ 8:00 am - December 3 @ 5:15 pm CST
Dec 08