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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

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Life & Health Classes

Life & Health FOCUS is Back!

Life & Health 101 / August 16
Employee Benefit Trends / September 14
Mandatory Annuity Training / October 26

David GrunkePresented by David Grunke, CHC, CHU, ChHC

Welcome to the PIA of Wisconsin


2021-2022 PIAW Board Members and Officers (Left to Right) – Bob Wolfgram, Tracy Sabol, Julie Ulset, CPIA, Ann Linstroth, CISR, PWCAM, Steve Clements, CPIA, Mike Endres, Lacey Endres, CIC, Ryan Butzke, CIC, CISR, Jeff Glass, CPIA, Tracy Oestreich, CIC, CPIA, AU, CPIW, Jon Strom, Pete Hanson, CAE, CISR, & Michael Winstanley. (Not Pictured: Mitchell Tarras)

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2022), Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Why Insurance?

By admin | February 23, 2022

By Ann Linstroth, CISR, PWCAM, PIAW Board Member Do you recall how or why you entered the insurance industry, instead of choosing some other professional career path?  Whether you realize…

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Claims Tip: Prompt Reporting of Workers’ Compensation Claims Makes a Difference

By admin | February 2, 2022

Brought to you By: West Bend’s Workers’ Compensation Claims department is dedicated to helping our policyholders reduce rising medical and disability costs. From the moment we receive a claim, we…

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2022 Financial Planning

By admin | December 22, 2021

By: Lacey Endres, CIC, PIAW Treasurer As I head into my year as the treasurer of the PIAW, I am more mindful than ever of our need for fiscal responsibility.…

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Winter Driving Doesn’t Need to Be a White-knuckle Experience

By admin | December 8, 2021

Those of us in the Midwest face many types of driving conditions during the winter months … rain, sleet, ice, hail, and snow, sometimes all in the same day! It…

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More PIA-Backed Legislation Passes Legislature

By admin | November 17, 2021

In the last few weeks, the Wisconsin Assembly and Senate have each met twice to vote on a lengthy list of bills ahead of the upcoming holidays. We are pleased…

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