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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

Winter Get-Away

Welcome to the PIA of Wisconsin


2021-2022 PIAW Board Members and Officers (Left to Right) – Bob Wolfgram, Tracy Sabol, Julie Ulset, CPIA, Ann Linstroth, CISR, PWCAM, Steve Clements, CPIA, Mike Endres, Lacey Endres, CIC, Ryan Butzke, CIC, CISR, Jeff Glass, CPIA, Tracy Oestreich, CIC, CPIA, AU, CPIW, Jon Strom, Pete Hanson, CAE, CISR, & Michael Winstanley. (Not Pictured: Mitchell Tarras)

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Insurance Coverage for Damage Caused by Pets

By admin | October 5, 2021
dog face

If you have pets, you understand the benefits they bring to you and your family. Their inquisitiveness, unconditional love, and playfulness make every day different. However, they can get into…

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3 Tips to Reduce Your Dog Bite Liability as a Property Owner

By admin | September 14, 2021

Originally Published September 13th, 2021 by Leslie S. Dogs are best friends to many. A record number of families have brought dogs home since the beginning of the pandemic. While…

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Important Forms to Complete Before Your College Student Departs Home

By admin | September 1, 2021

There’s a lot to discuss before sending your college student off to school. Numerous conversations are needed about the necessities of life as well as what the future holds. As…

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Stand Out to Rise Above

By admin | August 25, 2021

By: Steve Clements, CPIA, PIAW Board Member One of the first things we are told when learning to run a successful business is that we need to set ourselves apart. …

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Professional Insurance Agents of Wisconsin Applauds Introduction of Legislation to Repeal the Federal Insurance Office

By admin | August 2, 2021

Left to right: Representative Tom Tiffany & Representative Ben Cline Madison, WI – Professional Insurance Agents of Wisconsin (PIAW) supports the “Federal Insurance Office Abolishment Act,” newly introduced in the…

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