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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.logo-2logo-1





Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.


The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

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Our Recent Posts

Help Your Clients Prepare for a Disaster

September 14, 2023

Brought to you by: National Preparedness Month is observed each September to raise awareness about the importance of preparing for disasters and emergencies that could happen at any time. As an insurance professional, it’s an opportune time to connect with clients to evaluate possible disaster scenarios for their property and…

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Playground Safety

September 12, 2023

As children head back to school or daycare for the year, it is a good time to evaluate the condition of your playground. While injuries on playgrounds cannot be completely eliminated, they can be greatly reduced by following guidelines established by the U.S. Consumer Product Safety Commission (CPSC). The CPSC…

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Safety First: Home Improvement Projects You Shouldn’t Attempt on Your Own

September 6, 2023

Brought to you by: Homeowners are getting inspired every day with videos on social media and do-it-yourself segments on HGTV to get their hands dirty. Though some home improvement projects are a great opportunity to save money and showcase your creativity, there are many that are meant for trained professionals.…

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