West Bend Mutual Insurance
Madison Wisconsin across Lake Monona

Welcome to the PIA of Wisconsin

More than 620 insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Cheering Crowd

Thank You Platinum Sponsors

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Your support allows us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

agent on his laptop

Upcoming Webinars

Next best thing to an in-person seminar! - Webinar is LIVE - Questions are answered!

Presented by a variety of expert insurance practitioners! - No exam, no proctor!

CIC Class

Earn Your Designation

PIA of Wisconsin offers classes to fulfill your licensing requirements and to earn your designation. Whether it be CIC, CISR, CRM, CPIA, or one of many others, learn from experienced professionals.

Welcome to the PIA of Wisconsin

2019-20 - PIAW Board of Directors

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With three lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Altered Terms Notification to Change to 45 Days in Wisconsin

By Pete Hanson | February 21, 2020

The required notification period for altered terms to an insurance policy in Wisconsin is about to change. The Wisconsin Legislature has passed a bill that will reduce the notification period from 60 days to 45 days. A majority of states specify 30 days or less for altered terms notification, and carriers wanted to bring Wisconsin’s…

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Insurance Cybersecurity Legislation Passes State Assembly

By Pete Hanson | February 20, 2020
Cyber Security Concept

Legislation to create cybersecurity standards for the insurance industry in Wisconsin has passed the Wisconsin Assembly and will likely pass the Wisconsin Senate, next week. This legislation (2019 Assembly Bill 819) creates standards for insurance businesses that will help protect customers’ private information from hackers.  Larger businesses will be required to conduct risk assessments, develop information…

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Winter Get-Away 2020 Was a Smashing Success

By admin | February 20, 2020
Bowling fun

By Ann Linstroth, CISR, PWCAM I just returned from my first (and certainly not last!) Winter Get-Away with the PIAW, at The Waters of Minocqua.  We had a record turnout of 130, this year, including 80 agents!  A big thank you to Heidi Hodel and Brenda Steinbach for organizing and staffing a spectacular conference. The…

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State Senate Passes 2 of PIAW’s Top Priorities

By admin | January 22, 2020

Registration of public adjusters will become part of Wisconsin law if a bill that passed the state Senate on Tuesday is signed into law by Governor Tony Evers.  PIA of Wisconsin has lobbied in favor of regulating public adjusters who swoop into Wisconsin following natural disasters.  This is because some public adjusters convince desperate homeowners…

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New Website

By admin | January 7, 2020
New PIAW Website Home Page

The PIA of Wisconsin has launched a new website with a refreshed look for an exciting future. While the old website served its purpose well for a number of years, technology and user expectations have changed. For example, recognizing that an ever-increasing number of visitors are visiting piaw.org from a mobile device, we built the…

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May-June 2020