Engage

Day

Hour

Minute

Second

Attendee Registration

Exhibitor Registration

Exhibitor Details

Check Out Our Growing List of Exhibitors!

$229 for Agency Members | $249 for Company/Associate Members | $329 for Non-Members

Accomodation Information

Kalahari Resort

1305 Kalahari Drive | Wisconsin Dells, WI

PIA Room Rate | $139

Click Here to Make Your Reservation Today!

Schedule of Events

Wednesday 10/22

Engage 2025 is a business casual event. Wednesday evening is casual. Jeans encouraged!

Wednesday | Separate Registration Required

8:00 am - 3:00 pm | CPIA 2 - Implement for Success with Lori Rummelt (7 WI CE)

Wednesday PM

10:30 AM – 6:30 PM | Registration

3:30 – 4:45 PM | Kick-off Session: Reinsurance Panel (1 WI CE)

Learn about the role of reinsurance in shaping the retail property and casualty market—why it matters, how it impacts carrier behavior, and what agents can do to stay informed, proactive, and valuable to their clients.

Featuring:

Amy DeHart
SVP & Chief Actuary of SECURA

Paul Eaton
Strategy Leader II - Aon Strategy & Technology Group

Stephanie Gould Rabin, ACAS, MAAA, MSIOP
EVP & COO at Holborn

Dennis Saldana, VP Chief Sales & Underwriting Officer, Society Insurance

With Moderator: Dan Wolfgram, CPIA, AINS - Chief Operating Officer at Badger Mutual Insurance Company

5:00 – 6:30 PM | (Re)Connect Trade Show & Happy Hour

6:45 PM – 7:45 PM | Networking Buffet Dinner

8:00 – 10:00 PM | NEW Dueling Pianos

Thursday 10/23

Thursday AM

7:30 AM - 3:00 PM | Registration

7:30 – 9:00 AM | Breakfast Buffet, PIA Prize Wheel & Bloody Mary Bar

8:30 – 9:30 AM | PIA Annual Business Meeting & Elections

9:45 – 11:45 AM | Morning Breakout Sessions

Attendees will join in one of two informative breakout sessions:

“Building a Culture of Tiggers in a World of Eeyores”
Cultivating positivity and high performance in workplace relationships.

With Robert “Bobby” Shomo, MBA, CIC - Shomo-Madsen Insurance, Iowa

Bobby spent six years working company side for both Allstate and Safeco in Ohio before moving to Marshalltown to pastor his wife’s home church, and serve as the local hospice chaplain. In 2005, he reentered the insurance industry by purchasing Koehler Insurance. In addition to his extensive higher education including concentrations in Finance & Accounting, Bobby is a National Instructor for the National Alliance in the areas of Agency Management and Life & Health.

"Agency Claims Handling: The Do’s and Don’ts” (2 WI CE)
An interactive, engaging discussion regarding the pivotal role insurance agents play when guiding their insureds through the claims process.

With Martha Lester, MBA, AAI, AIC, CIC, CRM, CFE - Insurance & Business Training by Martha, LLC

Martha has spent her entire career in the insurance industry, serving in a variety of roles. For the past sixteen years, she has served as the Risk Management & Insurance Program Director at Madison College, earning the esteemed designation of Faculty Emeritus. Martha holds a Master of Business Administration with concentrations in Risk Management, Insurance, and Human Resources from Concordia University, along with a Certificate in Cybersecurity from Harvard University.

Thursday PM

12:00 – 1:30 PM | Luncheon & Legislative Address with Senate President Mary Felzkowski

1:45 – 3:00 PM | Navigating Complex Claims (1 WI CE)

Explore how technology, regulation, and customer expectations are transforming insurance claims. Industry experts discuss AI, fraud detection, and litigation trends shaping the future of claims management.

Featuring:

Moderator: Steve Albinger
Chief Operating Officer & Owner, Couri Associates

Grace Kulkoski
Legal Counsel
Wisconsin Mutual

Dakota Knowler, AIC
Property Claim Manager at IMT

Paige Summins
Manager - Casualty & Litigation at Rockford Mutual Insurance Company

3:15 – 4:15 PM | “No Excuses“ with David Atkins

No Excuses - Break Through Fear and Adversity to Play a Bigger Game in Business and Life

What if you were just one decision away from totally changing the game in your business and your life? We all deal with fear, setbacks, and that little voice in our head full of excuses. But some people know how to push through it, and David is going to show you how.

Get ready for a powerful and practical session that dives into what it really takes to level up. Learn how to get crystal clear on your vision, build a mindset that does not back down, and stop putting things off. This isn't about hype - It's about REAL tools to help you think bigger, act bolder, and finally go after what you truly want.

About David
David is a retired New York State Police Captain who led major operations and investigations during his 22 year career, including serving as a first responder at Ground Zero. While still working full time, he built a million dollar international business with Beachbody and now brings that same leadership, drive, and resilience to his work as a keynote speaker, executive coach, and author of "The Leveled Up Life." David shares real world strategies for overcoming fear, leading with purpose, and building lasting success, to help those looking to grow, lead, and take their business to the next level.

4:15 - 4: 45 PM | Book Signing with David Atkins

5:00 – 6:15 PM | PIA President Jon Strom’s Social

6:30 – 9:00 PM | PIA Annual Awards Dinner

Online Registration Closes October 17th! After Oct 17, contact Becca at bbredeson@piaw.org

Important Exhibitor Information

** Exhibitor Registration is full access, including ALL SESSIONS of Engage 2025 **

Exhibitor Booth Details

Supporting Members of PIA & Convention Sponsors: You will be contacted personally to process your preferred placement booth and allotment of complimentary convention registrations.

Cost Per Booth:

PIA Member - $750
Non-Member - $1000
110V Electric Outlet - $75

Fee Includes:

2 FULL REGISTRATIONS to all sessions of Engage 2025
1 Covered 8' Table and 1 Cocktail Table
Wireless Internet
Attendee List - A benefit to Exhibitors Only!
Pre-Convention website listing with a link to your website
Recognition in the Wisconsin Professional Agent magazine

IMPORTANT! When selecting a booth number upon signup of your space, this number DOES NOT correspond with booth placement. Simply select a booth number to reserve your place and PIA will assign your booth leading up to the event.

SCHEDULE

** Exhibitor's included attendees have FULL registration to ALL SESSIONS of Engage 2025 **

Exhibitor Schedule for Wednesday 10/22 Trade Show

Setup: 10:30 AM – 4:00 PM
(Re)Connect Show Hours: 5:00 PM – 6:30 PM
Tear Down: 6:30 – 9:00 PM

Additional Information:

A confirmation will be emailed to the primary contact and each registered exhibitor. More information will come ahead of the event.
Your booth includes two full registrations to all of Engage 2025. Any additional exhibitors must register as full attendees.
Booth sign-up deadline is October 8th! Cancellations received by October 8th will receive a full refund. No refunds after October 8th.

If you have questions, please contact Amy Nitschke or anitschke@piaw.org or Becca Bredeson at bbredeson@piaw.org or call our main line at 608-274-8188.

10/22 from 10:30 AM - 4:00 PM | Exhibitor Set-Up

10/22 from 5:00 - 6:30 PM | (Re)Connect Trade Show

10/22 from 6:30 - 9:00 PM | Exhibitor Tear Down

See the fun from Engage 2024

For all photos, check out our Facebook album here!