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PIA of Wisconsin Office


Professional Insurance Agents of Wisconsin
6401 Odana Road
Madison, WI 53719


Office: 608-274-8188
Toll Free: 800-261-7429
Fax: 608-274-8195
Toll Free Fax: 866-203-7461

PIAW Staff

Pete Hanson

Pete Hanson, CAE, CISR
Executive Director

With the help of recruiting firm QTI, the PIAW conducted a national search to find a replacement for the retiring Ron Von Haden in 2018. Pete was recruited from Anchorage, Alaska, where he served as CEO of a trade association in the hospitality industry. A native of Madison, Pete has 20 years’ experience in Wisconsin government and government relations. He also brought to PIAW fourteen years’ experience in trade association management. Pete earned the Certified Association Executive designation from the American Society of Association Executives in 2014 and he served on the Wisconsin Property and Casualty Advisory Council for four years. Pete is also a licensed insurance agent.

Email: phanson@piaw.org

Brenda Steinbach

Brenda Steinbach
Education & Convention Director

Brenda is the driving force behind our hugely successful education programs and annual convention. Arranging dates, locations, topics, speakers, food, CE credits, schedules, audio/visual and the myriad of other details can only be accomplished by someone who is extremely well organized and focused. She's an expert at our internal procedures and is always looking for ways to make your dues and program investments more valuable to you. Thousands of you see the results of her talents each year at education and convention events in Wisconsin and Brenda is held up as a national model by her peers from The National Alliance.

Email: bsteinbach@piaw.org

Becca BredesonBecca Bredeson
Administrative Assistant

Becca has unseen contact with every person who attends a CIC institute, a CISR course, a PIAW seminar and the annual convention. She is the person that professionally prints every page of those huge manuals and packets, collates them and assembles the final product. She monitors and orders all the supplies for the PIA office, seminars and coordinates the mailings that go out of the office. Becca makes sure things get done "PIA perfect" and on time.

Email: bbredeson@piaw.org

Heather FalkHeather Falk, CISR

Heather handles all of the bookkeeping for PIAW. Heather has served PIAW members for over 20 years in various departments including; Administrative, Accounting, Errors and Omissions and Membership. She currently handles our accounting as our bookkeeper.

Email: hfalk@piaw.org

Heidi Hodel

Heidi M. Hodel-Faris, CPIA, CIC
Insurance and Member Services Director

Heidi manages a PIA department that is vital to about 85% of our members, the Errors & Omissions, Cyber Liability, and Agents Umbrella programs. She works with the underwriters and managers at Utica Mutual and our other markets to provide you with unequaled service, superior products, and competitive pricing. At least once each year, you have the pleasure of communicating with Heidi and relying on her skills to be sure your needs are met.

Email: hhodel@piaw.org

Natalie White

Natalie White
Communications Director

Natalie is a registered lobbyist and advocates on behalf of insurance agents, in state government. Prior to joining our staff, she worked in the Wisconsin Senate for four years. Aside from lobbying and advocacy, Natalie also coordinates internal and external communications. She helps the rest of the staff to market other association functions, such as member benefits and education services, to members and the greater industry. This includes coordinating our newsletter and magazine content, marketing emails to members, managing social media content, updating our website, and writing press releases. Natalie is a native of Delafield.

Email: nwhite@piaw.org