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Advertise with the PIAW!

 

Ad Packages

Sep-Oct 2021

In today’s fast-paced world, insurance agents get thousands of direct mail solicitations and advertising pieces each year. Only a few get read!

Agents read their association magazine cover-to-cover. They respond to articles, education opportunities, and advertising. They trust the information we publish.

Repetition is the key to effective advertising. Six times per year we publish 3,800 copies of Wisconsin Professional Agent (22,800 copies per year). Since we contract our ads on an annual basis, readers see your ads every month. That’s effective repetition!

In addition to off-line publications, our Ad Packages now include online offerings. Each package includes visibility on piaw.org as well as our eNewsletter and mentions on other online social pages!

Other Advertising Options

  • Loose-Leaf Advertising Inserts - This is a great way to spotlight your service or product in a particular month/issue. Reach 3800 direct recipients plus hundreds more who read the magazine as it is passed around the offices. We limit the number of paid inserts to two per issue. Inserts can be printed on both sides, can be printed on stock up to 65lb. weight and must reach PIAW by the 10th of the month prior to insertion.

We have a limited number of ad spaces available so please call quickly. We’ll reserve the limited spaces on a first-come, first-served basis.

  • 4,300 Unique Email Addresses

    The PIAW Newsline e-newsletter goes out once per week to a list of 4,300 unique addresses and is opened by more than 600 people each week.

  • 2,900 LinkedIn Followers

    The PIAW LinkedIn page has 3,200 followers and its posts are viewed by anywhere from 200–6000 persons.

  • 700 Facebook Followers

    The PIAW Facebook page has 900 followers and its posts are viewed by anywhere from 100–2,500 persons.

  • 220 Twitter Followers

    The PIAW Twitter feed has 220 followers and an average of 170 impressions per Tweet.

  • 400 Visitors per Week

    A redesigned PIAW.org site will launch in 2020. The new site will be responsive to screen size and will have many new features to increase traffic. It will also give us the ability to host more of our own content, so that we can direct our e-newsletter and social media readers to PIAW.org, rather than third-party sites. The current site draws about 24,000 users annually and about 110,000 Page Views. 1,400 per month. The most popular pages on our site are for education products, event registrations, membership benefits and our job board.

Our Readers by Role in Agency

CSR/Account Manager40%
Owner27%
Producer24%
Unlicensed Staff9%

Our Readers by Agency Staff Size

More than 10024%
50-1009%
20-4910%
10-1913%
5-919%
Less Than 525%

Our Readers by Age

Over 40-years68%
Under 40-years32%

Print and Digital Marketing Packages

Multiply your impact by reaching PIA members through print and digital! PIA of Wisconsin is now offering digital ads on our website and more options for advertising in our weekly e-newsletter.

  • Ad Package #1

    • Full-page, four-color ad in every issue of Wisconsin Professional Agent Magazine (bi-monthly)
    • Homepage, above-the-fold banner ad on piaw.org (year-round, 24/7)
    • Additional ad on internal pages of piaw.org, 300 x 250 pixels
    • Full-width banner ad in weekly e-newsletter
    • Sponsored content in e-newsletter four times per year
    • Four social media posts per year (Facebook, LinkedIn)
  • Ad Package #2

    • Half-page, four color ad in every issue of Wisconsin Professional Agent Magazine (bi-monthly)
    • Homepage ad on piaw.org (year-round, 24/7), 300 x 250 pixels
    • 300 x 250 ad in weekly e-newsletter
    • Sponsored content in e-newsletter two times per year
    • Two social media posts per year (Facebook, LinkedIn)
  • Ad Package #3

    • Half-page, four color ad in every issue of Wisconsin Professional Agent Magazine (bi-monthly)
    • Homepage ad on piaw.org (year-round, 24/7), 300 x 250 pixels
    • 300 x 250 ad in weekly e-newsletter
    • Sponsored content in e-newsletter two times per year
    • Two social media posts per year (Facebook, LinkedIn)
  • Ad Package #4

    • Two-thirds-page or smaller black-and-white ad in every issue of Wisconsin Professional Agent Magazine (bi-monthly)
    • Run-of-site ad on piaw.org

Become a PIAW Advertiser Today!

If you are interested in becoming an advertiser or have questions, contact Pete Hanson.

Office: 608-274-8188
Email: phanson@piaw.org