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What’s Behind Wisconsin’s Surging Rates?

By: Luke Strupp, CPIA | PIA Director

As Wisconsinites traverse the new year, they may find themselves faced with an unwelcome surprise: more insurance rate hikes. Whether it's auto, home, or health insurance, rising premiums seem to be a constant trend. But what's driving this surge in costs for 2024?

One significant factor contributing to the increase in insurance rates in Wisconsin is the state's changing risk landscape. With climate change leading to more frequent and severe weather events, insurers are having to pay out larger claims for property damage caused by storms, floods, and other natural disasters. This is putting pressure on insurance companies to adjust their rates and underwriting accordingly to manage the increased risk.

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Advancements in technology have led to more expensive repairs for vehicles and homes. Modern cars are equipped with sophisticated safety features and computer systems, which are costly to repair or replace in the event of an accident. Similarly, the creation of smart home devices means that homeowners are investing more in their properties, resulting in higher repair or replacement costs for insurers.

Another key driver of rising insurance rates in Wisconsin is the increasing frequency of fraudulent claims. Insurance fraud, whether it's staged accidents, exaggerated injuries, or falsified property damage, costs insurers billions of dollars each year. As fraudsters become more sophisticated in their methods, insurance companies are forced to raise their rates to offset these losses, ultimately passing the burden onto policyholders.

While the prospect of higher insurance rates may be daunting for many Wisconsinites, there are steps individuals can take to mitigate the impact. Shopping around for competitive rates, bundling insurance policies, and maintaining a clean driving record can all help lower premiums. Moreover, investing in preventative measures such as home security systems or defensive driving courses can reduce the risk of claims, potentially leading to lower insurance costs in the long run.

In conclusion, the surge in insurance rates in Wisconsin for 2024 can be attributed to a combination of factors, including climate change, technological advancements, fraudulent activity, and rising healthcare costs. While the outlook may seem bleak, understanding these drivers and taking proactive steps to manage risk can help individuals navigate the complex landscape of insurance pricing.


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