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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.logo-2logo-1







Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.


The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

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Our Recent Posts

3 Tips to Reduce Your Dog Bite Liability as a Property Owner

September 14, 2021

Originally Published September 13th, 2021 by Leslie S. Dogs are best friends to many. A record number of families have brought dogs home since the beginning of the pandemic. While the increase in companionship is priceless, dog bites and related injuries have also increased. Here are some ways to help…

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Important Forms to Complete Before Your College Student Departs Home

September 1, 2021

There’s a lot to discuss before sending your college student off to school. Numerous conversations are needed about the necessities of life as well as what the future holds. As we prepared to send our daughters off to college, our conversations included: What’s needed for the dorm room? Campus safety.…

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Stand Out to Rise Above

August 25, 2021

By: Steve Clements, CPIA, PIAW Board Member One of the first things we are told when learning to run a successful business is that we need to set ourselves apart.  What makes us different (i.e. better) than the next business down the street?  What can we do that uniquely adds…

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