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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.logo-2logo-1





Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.


The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

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Our Recent Posts

PIA Testifies on Priority Legislation – April 7th Capitol Update

April 8, 2021

A few months into the Legislative Session and things at the Capitol are in full swing. There are now more than 20 bills that have been signed into law by the Governor, including two PIA priorities – and hopefully, more are on the way! Last week was an important step…

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Tips for Staying Safe While Driving in Fog

March 31, 2021

As we transition from winter to spring, you may encounter fog on your daily commute or while running errands. Fog occurs when Mother Nature mixes cold air and warm air, causing water droplets or ice crystals to float in the air. Depending on where you live and other factors you…

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DSPS to Resume Enforcement of Fire Sprinkler Requirement in Multi-Family Dwellings

March 24, 2021

Despite not having enforced these provisions in recent history, the Department of Safety and Professional Services will once again be enforcing compliance with fire sprinkler requirements stated in Wis. Admin. Code SPS § 362.0903 starting on April 19th, 2021. Former Attorney General Brad Schimel had previously issued an official opinion…

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