West Bend Mutual Insurance
Madison Wisconsin across Lake Monona

Welcome to the PIA of Wisconsin

More than 620 insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Cheering Crowd

Thank You Platinum Sponsors

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Your support of the PIAW allows us to provide benefits to agency members. We all appreciate your commitment to the independent insurance agency community.

CIC Class

Earn Your Designation

PIA of Wisconsin offers classes to fulfill your licencing requirements and to earn your designation. Whether it be CIC, CISR, CRM, CPIA, or one of many others, learn from experienced professionals.

Woman in Snowy Woods

11th Annual Winter Get-Away

February 5-7, 2020

Earn CE and Join in the Fun

The Waters of Minocqua - Minocqua, WI

Welcome to the PIA of Wisconsin

2019-20 - PIAW Board of Directors

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With three lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Flood Insurance

By admin | March 11, 2014

Melting Snow Combined with Spring Rains May Cause Flooding: Will Your Homeowners Insurance Cover It, Probably Not Wisconsin experienced record snowfalls this winter. Combine melting snow with heavy spring rains, and many homeowners will experience wet basements, sewer backups and/or houses flooded with several feet of water. “Basic homeowners policies do not typically cover sewer…

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WI Homeowners with Damage from Winter Storms…

By admin | February 13, 2014

For Immediate Release: Wisconsin Homeowners with Damage from Winter Storms Have New “Stormchaser” Law Protection MADISON, Wis. (February 7, 2014) – Home and property owners with exterior damage from ice damming, flooding, extreme cold, wind or other weather-related events have new protections in the state of Wisconsin. “Act 24, effective January 1, 2014, will help…

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Small Businesses Encouraged to Use Agents

By admin | January 10, 2014

The Obama Administration announced that small businesses won’t be able to use the federal government’s health insurance website to get insurance until November 2014 in most states, including Minnesota. Federal officials say small businesses can use agents and brokers, or enroll directly with insurers. Noting that many small businesses already rely on agents and brokers…

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Scholarships Available!

By admin | January 10, 2014

Attention: High School & College Students! Planning on attending or already attending college for insurance or a related field of study? If so, could you use $2,500? Must be sponsored by an active PIA Member *There is NO obligation to purchase insurance from your sponsor. In advance of submitting this application visit the PIAW website…

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January-February 2020

Upcoming Events

Tue 28

CISR – Commercial Property

January 28 @ 8:00 am - 3:45 pm CST
Milwaukee WI
United States
Wed 29

CIC – James K. Ruble Graduate Seminar

January 29 @ 8:00 am - January 30 @ 5:15 pm CST
Milwaukee WI
United States
Wed 29
Feb 05

11th Annual Winter Get-Away

February 5 - February 7
Minocqua WI
United States