Welcome to the PIA of Wisconsin
Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.
Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.
Educate. Advocate. Collaborate.
The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.
Mark Your Calendar
Learn More
Educate
We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.
Advocate
With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.
Collaborate
The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.
Our Recent Posts
Tech, Transparency, and Teamwork: Keys to Agency Growth in 2026
Deloitte’s 2026 Insurance Outlook points to a shifting environment where property/casualty carriers are balancing margin pressure, technological transformation, and distribution realignment. For independent agents, the message is clear: adaptation and partnership will define success. The report notes that rising claims costs and moderating premium growth are expected to squeeze underwriting…
Read MoreAnnual Meeting Notice and Nominations Committee Report
The Annual Meeting of the Professional Insurance Agents of Wisconsin, Inc. will be held at 8:30 a.m. on Thursday, October 23, 2025, at the Kalahari Resort in Wisconsin Dells. At that meeting, the Nominations Committee will place the following names in nomination for election to the Board of Directors. In…
Read MoreMember Alert: Support Assignment of Benefits Reform!
Assignment of Benefits (AOB) contracts allow policyholders to assign their rights under an insurance contract to a third party, such as a contractor. Unfortunately, this creates opportunities for abuse, inflated claims, and can disrupt the ability for an insurer to work with their insured directly. The negative effects of this…
Read More