West Bend Mutual Insurance
Madison Wisconsin across Lake Monona

Welcome to the PIA of Wisconsin

More than 620 insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Cheering Crowd

Thank You Platinum Sponsors

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Your support allows us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

agent on his laptop

Upcoming Webinars

Next best thing to an in-person seminar! - Webinar is LIVE - Questions are answered!

Presented by a variety of expert insurance practitioners! - No exam, no proctor!

Golf club and ball

17th Annual YPC Scholarship Golf Outing

Join us on August 6th at the Grand Geneva Resort in Lake Geneva, Wisconsin. Each year PIAW members get together to golf and raise money for the YPC Scholarship Program. Sign-up today as space is limited!

Outstanding CSR of the Year


Congratulations Jenna Moehrke, CISR
Wisconsin’s Outstanding CSR of the Year 2020

Welcome to the PIA of Wisconsin

2019-20 - PIAW Board of Directors

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With three lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Wisconsin Requires Homeowners to Install Both Smoke Detectors and Carbon Monoxide Detectors to Help Save Lives

By admin | October 3, 2014

MADISON, Wis. (October 4, 2014) – Since October is National Fire Prevention Month, families will be performing home fire drills and testing smoke alarms to ensure they work properly. At the same time, they should also be testing their carbon monoxide (CO) detectors. Many folks may not be aware that both smoke detectors and CO…

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Study Shows Adults Do Not Always Buckle Kids in Car Seats

By admin | September 3, 2014

MADISON, Wis (September 3, 2014) – September is Child Passenger Safety Month and a new study indicates that some adults are not always making sure children are properly buckled up. Recent findings by Safe Kids Worldwide indicate that one in four respondents admitted to having driven without their child buckled up in a car seat…

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Security and Safety Tips for College-Bound Students

By admin | August 4, 2014

MADISON, Wis. (August 1, 2014) – As students head to colleges or technical schools, they will be brimming with enthusiasm and hauling a bunch of belongings – computers, phones, TVs, jewelry and more. “Students assume that dorms are close environments and that everyone has the best of intentions. While most do, it makes sense to take some basic…

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Reasons to Hire a Veteran

By admin | July 24, 2014

Reasons to Hire a Veteran Accelerated learning curve Leadership Teamwork Diversity and inclusion in action Performance under pressure Respect for procedures Technology and globalization Integrity Conscious of health and safety standards Triumph over adversity Business Symposiums and Job Fairs The Wisconsin Department of Veterans Affairs hosts regular business symposiums and job fairs to connect employers…

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Home Swimming Pools

By admin | July 10, 2014

Home Swimming Pools Can be Deadly for Young Children – 65% of Pool Related Deaths Occur at Child’s Own Home PIAW Offers Tips for Preventing Drowning MADISON, Wisconsin (July 9, 2014) – The Wisconsin Medical Journal reports that drowning is the second most common cause of accidental deaths in the state for children between 1…

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May-June 2020

Upcoming Events

Tue 14

CISR – Live Webinar – Commercial Property

July 14 @ 7:00 am - 3:30 pm CDT
Wed 15

CISR – Live Webinar – Personal Miscellaneous

July 15 @ 7:00 am - 3:30 pm CDT
Wed 15

Live Webinar – Ethics and E&O: Synergy Not Rivalry

July 15 @ 12:00 pm - 3:00 pm CDT