West Bend Mutual Insurance

Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

Farm & Rural Agent Webinar

7 WI CE (3 of 7 Ethics)

October 20, 2020

Farm Property: “The Family Farm” Market
Enhancing Your Value to the Agribusiness Insurance Buyer
Raising the Ethical Bar

Upcoming Webinars

Next best thing to an in-person seminar! - Webinar is LIVE - Questions are answered!

Presented by a variety of expert insurance practitioners! - No exam, no proctor!


Congratulations Jenna Moehrke, CISR
Wisconsin’s Outstanding CSR of the Year 2020

Welcome to the PIA of Wisconsin

2019-20 - PIAW Board of Directors

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Home Swimming Pools

By admin | July 10, 2014

Home Swimming Pools Can be Deadly for Young Children – 65% of Pool Related Deaths Occur at Child’s Own Home PIAW Offers Tips for Preventing Drowning MADISON, Wisconsin (July 9, 2014) – The Wisconsin Medical Journal reports that drowning is the second most common cause of accidental deaths in the state for children between 1…

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Keeping Motorcyclists Safe on Wisconsin Roads

By admin | June 5, 2014

MADISON, WI (June 11, 2014) – With the warm summer weather, motorcyclists are hitting Wisconsin roads. According to the Motorcycle Safety Foundation, “over half of all fatal motorcycle crashes involve another vehicle. Most of the time, the car or truck driver, not the motorcyclist, is at fault.” Since a motorcycle has a narrow profile, it…

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Travel Tips

By admin | May 21, 2014

For further information contact: Professional Insurance Agents of Wisconsin ATTN: Ron Von Haden Phone: (800) 261-7429                                                                                    FOR  IMMEDIATE RELEASE www.piaw.org (May 20, 2014) Travel Tips to Keep Your Family Safe While on Vacation MADISON, WI (May 20, 2014) – Many Wisconsin families will load up their SUVs and head for well-deserved vacations this summer.…

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2014 YPC Scholarships

By admin | April 30, 2014

For further information contact: Professional Insurance Agents of Wisconsin ATTN: Ron Von Haden Phone: (800) 261-7429 FOR IMMEDIATE RELEASE www.piaw.org STUDENTS AWARDED $25,000 IN SCHOLARSHIPS FROM THE PROFESSIONAL INSURANCE AGENTS OF WISCONSIN, YOUNG PROFESSIONALS CLUB MADISON, Wisconsin (April 24, 2014) – The Young Professionals Club, a division of the Professional Insurance Agents of Wisconsin (PIAW),…

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Tornado Awareness

By admin | April 2, 2014

For Immediate Release: Take Cover Immediately When Tornado Warning Sounds: Residents May Lose Precise Seconds Confirming Info MADISON, WI (April 1, 2014) – Wisconsin averages 23 tornadoes annually and past storms have taken lives, caused severe injuries and cost millions of dollars in damage. “Despite the danger, a National Weather Service study conducted after the…

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Sept-Oct 2020

Upcoming Events

Oct 06

CISR – Live Webinar – Elements of Risk

October 6 @ 8:00 am - 3:45 pm CDT
Oct 07

2020 PIAW Convention

October 7 - October 8
Green Bay WI
United States
Oct 07

CPIA 3 – Sustain Success – WEBINAR

October 7 @ 8:30 am - 4:00 pm CDT