West Bend Mutual Insurance
Madison Skyline

Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.


Certified Professional Insurance Agent

The only CE-approved sales-driven designation program designed
specifically for property/casualty insurance professionals!

CPIA 1 Webinar - February 4th
CPIA 2 Webinar - March 4th
CPIA 3 Webinar - April 1st

7 WI CE Each - No Exam
Utica Approved

agent on his laptop

Upcoming Webinars

Next best thing to an in-person seminar! - Webinar is LIVE - Questions are answered!

Presented by a variety of expert insurance practitioners! - No exam, no proctor!

Dan and Cindy Burns

We Don't Need to Tell You How Great PIA Webinars Are - They Will!

Cindy and I recently attended the CIC Ruble webinar. I must admit I was not looking forward to this virtual setting. Both Cindy and I want to express what a great experience PIA and the instructors provided. If anyone is on the fence like we were, contact me!

Dan Burns, CIC, CPIA
Burns Insurance Agency LLC

Welcome to the PIA of Wisconsin

2020-2021 PIAW Board of Directors

Left to Right - Michael Winstanley; Steve Clements CPIA; Brian MacGillis CPIA; Ann Linstroth CISR, PWCAM; Sean Paterson CIC; Lacey Endres CIC; Julie Ulset CPIA; Jon Strom; Ryan Butzke CIC, CISR; Peter Hanson CAE; Sandra Hardrath CIC, CPIA, AAI; Mitch Tarras; Robert Wolfgram; Tracy Oestreich CIC, CPIA, AU, CPIW;

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Home Swimming Pools

By admin | July 10, 2014

Home Swimming Pools Can be Deadly for Young Children – 65% of Pool Related Deaths Occur at Child’s Own Home PIAW Offers Tips for Preventing Drowning MADISON, Wisconsin (July 9, 2014) – The Wisconsin Medical Journal reports that drowning is the second most common cause of accidental deaths in the state for children between 1…

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Keeping Motorcyclists Safe on Wisconsin Roads

By admin | June 5, 2014

MADISON, WI (June 11, 2014) – With the warm summer weather, motorcyclists are hitting Wisconsin roads. According to the Motorcycle Safety Foundation, “over half of all fatal motorcycle crashes involve another vehicle. Most of the time, the car or truck driver, not the motorcyclist, is at fault.” Since a motorcycle has a narrow profile, it…

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Travel Tips

By admin | May 21, 2014

For further information contact: Professional Insurance Agents of Wisconsin ATTN: Ron Von Haden Phone: (800) 261-7429                                                                                    FOR  IMMEDIATE RELEASE www.piaw.org (May 20, 2014) Travel Tips to Keep Your Family Safe While on Vacation MADISON, WI (May 20, 2014) – Many Wisconsin families will load up their SUVs and head for well-deserved vacations this summer.…

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2014 YPC Scholarships

By admin | April 30, 2014

For further information contact: Professional Insurance Agents of Wisconsin ATTN: Ron Von Haden Phone: (800) 261-7429 FOR IMMEDIATE RELEASE www.piaw.org STUDENTS AWARDED $25,000 IN SCHOLARSHIPS FROM THE PROFESSIONAL INSURANCE AGENTS OF WISCONSIN, YOUNG PROFESSIONALS CLUB MADISON, Wisconsin (April 24, 2014) – The Young Professionals Club, a division of the Professional Insurance Agents of Wisconsin (PIAW),…

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Tornado Awareness

By admin | April 2, 2014

For Immediate Release: Take Cover Immediately When Tornado Warning Sounds: Residents May Lose Precise Seconds Confirming Info MADISON, WI (April 1, 2014) – Wisconsin averages 23 tornadoes annually and past storms have taken lives, caused severe injuries and cost millions of dollars in damage. “Despite the danger, a National Weather Service study conducted after the…

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Nov-Dec 2020

Upcoming Events

Tue 19

CIC – Live Webinar – Commercial Casualty

January 19 @ 8:00 am - January 20 @ 5:15 pm CST
Tue 26

CISR – Live Webinar – Agency Operations

January 26 @ 8:00 am - 3:45 pm CST
Tue 26