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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

Winter Get-Away

Welcome to the PIA of Wisconsin


2021-2022 PIAW Board Members and Officers (Left to Right) – Bob Wolfgram, Tracy Sabol, Julie Ulset, CPIA, Ann Linstroth, CISR, PWCAM, Steve Clements, CPIA, Mike Endres, Lacey Endres, CIC, Ryan Butzke, CIC, CISR, Jeff Glass, CPIA, Tracy Oestreich, CIC, CPIA, AU, CPIW, Jon Strom, Pete Hanson, CAE, CISR, & Michael Winstanley. (Not Pictured: Mitchell Tarras)

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2020), YPC Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

State Senate Passes 2 of PIAW’s Top Priorities

By admin | January 22, 2020

Registration of public adjusters will become part of Wisconsin law if a bill that passed the state Senate on Tuesday is signed into law by Governor Tony Evers.  PIA of…

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New Website

By admin | January 7, 2020
New PIAW Website Home Page

The PIA of Wisconsin has launched a new website with a refreshed look for an exciting future. While the old website served its purpose well for a number of years,…

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PIA Applauds U.S. House Passage of Federal Funding Package with Three PIA Priorities Included

By admin | December 18, 2019

WASHINGTON – The National Association of Professional Insurance Agents (PIA) applauds the U.S. House for passing H.R. 1865, part of the federal government funding package that includes three of PIA National’s…

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PIA Priorities Included in Year End Funding Package

By admin | December 16, 2019

WASHINGTON – Congress this week will consider a federal funding package to fund the federal government for the remainder of the fiscal year that includes three policy priorities of the National…

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ACORD and PIA National Announce Program to Provide Forms Access to Member Insurance Agencies

By admin | December 11, 2019

Industry organizations partner to ensure access to industry-standard forms for independent agents Pearl River, NY, December 11, 2019 – The National Association of Professional Insurance Agents (PIA) and ACORD, the global standards-setting…

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