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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.logo-2logo-1








Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.


The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

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Our Recent Posts

PIA’s Young Professionals Club Announces 2021 Scholarship Winners

June 30, 2021

Every year, the Professional Insurance Agents of Wisconsin’s Young Professionals Club (YPC) raises funds for scholarships for students who are seeking careers in the insurance industry or a related field, such as risk management. Not only are these scholarships some of the largest private scholarships available in the state, but…

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Capitol Update: Personal Property Tax Repeal Gains Momentum

June 24, 2021

After a surprise finding of more funds than anticipated coming to Wisconsin, legislative efforts have been mounting towards passing a tax cut. Included in the Republican tax proposal is a full repeal of the personal property tax, a longstanding PIA priority. The personal property tax is considered by many to…

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Capitol Update – Biennial Budget Process

June 10, 2021

As the Wisconsin weather heats up, so has activity at our State Capitol. New legislation is constant and public hearings are happening almost daily. Meanwhile, the Joint Finance Committee has been meeting frequently, crafting the state budget piece by piece. Similar to the last budget process, the Joint Finance Committee…

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