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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.logo-2logo-1

 

 

 

 

Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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Educate

We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.

Advocate

With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.

Collaborate

The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

Our Recent Posts

Member Alert: Support Assignment of Benefits Reform!

October 2, 2025

Assignment of Benefits (AOB) contracts allow policyholders to assign their rights under an insurance contract to a third party, such as a contractor. Unfortunately, this creates opportunities for abuse, inflated claims, and can disrupt the ability for an insurer to work with their insured directly. The negative effects of this…

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Using Dashboard Cameras and Driver Qualification Files to Strengthen Fleet Management

September 30, 2025

Brought to you by: Motor vehicle accidents remain the leading cause of work-related deaths in the U.S. West Bend’s recent blog explores how combining dashboard cameras and well-maintained driver qualification (DQ) files can significantly improve fleet safety and regulatory compliance. Cameras provide objective, real-world footage to resolve claims and monitor…

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Celebrating Our Supporting Members: Partners Investing in Agents

September 24, 2025

This past June, PIA had the pleasure of hosting PIA Partners Appreciation Day in beautiful Door County. It was a day designed to simply say thank you to the valued partners who make the work we do at PIA possible. Attendees enjoyed a relaxing boat ride on the bay, followed…

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