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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - AcuityPlatinum Sponsor - Partners Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

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Life & Health Classes

Life & Health FOCUS is Back!

Life & Health 101 / August 16
Employee Benefit Trends / September 14
Mandatory Annuity Training / October 26

David GrunkePresented by David Grunke, CHC, CHU, ChHC

Welcome to the PIA of Wisconsin


2021-2022 PIAW Board Members and Officers (Left to Right) – Bob Wolfgram, Tracy Sabol, Julie Ulset, CPIA, Ann Linstroth, CISR, PWCAM, Steve Clements, CPIA, Mike Endres, Lacey Endres, CIC, Ryan Butzke, CIC, CISR, Jeff Glass, CPIA, Tracy Oestreich, CIC, CPIA, AU, CPIW, Jon Strom, Pete Hanson, CAE, CISR, & Michael Winstanley. (Not Pictured: Mitchell Tarras)

We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2022), Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

CMS’s New Marketing Requirements for Medicare Advantage & Part D Plans

By admin | August 10, 2022

Due to a reported uptick in beneficiary complaints against third-party marketing organizations, the Centers for Medicare & Medicaid Services (CMS) has issued a rule imposing new marketing requirements on all third-party…

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Weather Considerations for Summer Special Events

By admin | July 18, 2022
Party tent

  During the summer months there are many outdoor special events, such as concerts, festivals, fairs, and parades, just to name a few. It takes a lot of planning and…

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Driver Safety in the Face of Brightness

By admin | June 16, 2022
bright sun while driving

You may be the safest, most responsible driver in the world, but there are two periods of the day that will always increase your chances of a serious driving mishap,…

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Weather Myths: What You Need to Know

By admin | April 13, 2022

As the temperatures begin to rise, severe storms start to make headlines around the nation. When I was growing up, I remember the weather myth that you should keep your…

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By admin | March 24, 2022
Cyber Security Concept

While cybercrime was already on the rise pre-COVID, the pandemic and accompanying shift to virtual working/learning accelerated most of the world’s exposure. The insurance industry suffered financially as a surge…

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