Welcome to the PIA of Wisconsin
Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.
Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.
Educate. Advocate. Collaborate.
The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.
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Educate
We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.
Advocate
With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.
Collaborate
The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.
Our Recent Posts
Better Demotech Article
DEMOTECH: SYSTEMIC TECH-DRIVEN LAWSUIT PRACTICES DESTABILIZE U.S. INSURANCE MARKETS A new and rapidly expanding threat is undermining the stability of U.S. insurance markets: tech-enabled litigation instigation. Since about 2017, AI-driven search manipulation, phishing emails, data scraping, and automated outreach have redirected storm-affected property owners into litigation pathways-often without any awareness…
Read More2025 Company Representative of the Year: Mike Tietz
Company Representative of the Year, awarded by the PIA of Wisconsin Board of Directors, recognizes a company representative who goes above and beyond to support independent agents and exemplifies outstanding service and dedication to the insurance community. Mike Tietz of IMT Insurance Company was awarded this honor because he goes…
Read MoreJon Strom Named Stony Steinbach Award Winner for 2025
The Stony Steinbach Achievement Award is presented each year to a PIA of Wisconsin member who embodies the same energy, efficiency, and enthusiasm that its first leader brought to the organization for more than forty years. It’s one of our most meaningful honors – not just because of what it…
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