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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Platinum Sponsor - RockfordPlatinum Sponsor - Wisconsin Mutual Insurance

Our Platinum Sponsors allow us to provide benefits to agency members. We appreciate your commitment to the independent insurance agency community.

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Get FREE Registration to Your First CPIA or CISR Class!

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CLICK HERE for Photos of Engage 2022!

CIC Class

Earn Your Designation!

PIA of Wisconsin offers classes to fulfill your licensing requirements and to earn your designation. Whether it be CIC, CISR, CRM, CPIA, or one of many others, learn from experienced professionals.

Welcome to the PIA of Wisconsin

2022 2023 PIAW Board of Directors

PIA 2022-23 Board of Directors (Left to Right): Mike Endres (Secretary), Bob Wolfgram, Jon Strom (Treasurer), Steve Clements, CPIA (President), Tracy Oestreich, CIC, CPIA, AU, CPIW (PIA National Director), Steve Albinger, Lacey Endres, CIC (Vice-President), Ryan Butzke, CIC, CISR (Past President), Octavio Padilla, Matt Cranney, CIC, CRM (Past President Liaison), Pete Hanson, CAE, CISR (Executive Director) (Not Pictured: Michael Winstanley, Mitchell Tarras)


We would like to welcome you to the home of the Professional Insurance Agents of Wisconsin!

We are a community of independent agents and other dedicated insurance professionals, working to promote and improve the independent agency channel.  Our mission is to support the advancement and excellence of all independent agencies.

Educate. Advocate. Collaborate.


We are the premier association for insurance education in Wisconsin. Grow your knowledge and your bottom line, at our education sessions. Whether you want to pursue a CIC, CPIA, CISR or CRM designation, or just meet your bi-annual Wisconsin CE requirement, you have come to the right place.


With two lobbyists representing you in Madison and many more in Washington, D.C., PIA is looking out for your interests and promoting the independent agency channel within state and federal government. Our goal is a regulatory environment that allows your agency to grow and prosper.


PIA is a place for you to collaborate with, and learn from, other agents and many other professionals in the industry. Starting an agency? We’ve been there. Growing an agency? We’ve been there. Considering a new agency management system? PIA members have been there. Whether at our Winter Get-Away event in Minocqua, annual convention (ENGAGE 2022), Scholarship Golf Outing or dozens of other events, you can collaborate with other professionals who have “been there.”

Our Recent Posts

Notice: Special Meeting of the Membership

By admin | December 29, 2022

Notice: Special Meeting of the Membership February 2nd at 7:00 pm Whitetail Inn 9038 WI-70 St. Germain, WI 54558 During this meeting, PIA members will have the opportunity to vote…

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PIA’s Top 10 Articles of 2022

By admin | December 28, 2022

The final days of 2022 are upon us, and all eyes are turning toward 2023. Before the calendar changes, let’s look back at the top articles for our Newsline readers…

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Rep. Petersen Receives PIAW Legislative Excellence Award

By admin | December 22, 2022

Madison, WI – The Professional Insurance Agents of Wisconsin (PIAW) – a trade association representing thousands of independent agents from across the state – recently announced the creation of a…

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Ensuring Your Clients’ Holidays Stay Merry and Bright

By admin | December 14, 2022

The holiday season is a joyful time of year, but it can also be filled with unintended consequences. Criminals tend to strike more often, preying on people who let down their…

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Vizance Names Tom Schaetz Chief Operating Officer

By admin | November 30, 2022

Vizance, an independent insurance agency serving Wisconsin and surrounding states, recently announced that Tom Schaetz has been promoted to Chief Operating Officer. Schaetz was previously the Director of Strategy and…

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