Welcome to the PIA of Wisconsin
Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the
Professional Insurance Agents of Wisconsin.
Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.
Educate. Advocate. Collaborate.
The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.
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Educate
We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.
Advocate
With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.
Collaborate
The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.
Our Recent Posts
PIA-Priority Legislation Signed: A Win for Independent Agents & Consumers
On April 8th, Governor Tony Evers signed PIA-priority Senate Bill 531 into law as 2025 Wisconsin Act 260. This legislation, brought to the forefront by PIA’s Ken Werner Jr., marks a significant step forward in addressing post-loss Assignment of Benefits (AOB) contracts. From Priority Issue to New Law Wisconsin Act…
Read MoreHow Agencies Can Use AI Without Losing the Human Touch
By: Shannon Wiegman, PIA Director Artificial intelligence is rapidly becoming part of daily operations in Wisconsin insurance agencies. From automated quoting to documentation assistance, AI offers tools that can streamline work and reduce administrative burden. But for many independent agents, one concern rises above all: How do we embrace AI…
Read MoreSen. Quinn Receives 2025 Legislative Excellence Award
Sen. Romaine Quinn receives his award at his Capitol office from PIA Executive Director Pete Hanson and Communications Director Natalie White. Madison, WI – The Professional Insurance Agents of Wisconsin (PIA) is pleased to announce that Senator Romaine Quinn (R – Birchwood) has been named the Senate recipient of PIA’s…
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