Welcome to the PIA of Wisconsin
Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.
Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.
Educate. Advocate. Collaborate.
The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.
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Educate
We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.
Advocate
With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.
Collaborate
The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.
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Our Recent Posts
Generative AI Tools and Your Agency
Many new tools are emerging that utilize Generative Artificial Intelligence (GenAI). While these tools have the potential to significantly streamline many functions for agents and potentially reduce their E&O exposure, use caution when engaging this new technology. Generative Artificial Intelligence (GenAI): Deep-learning models that can generate high-quality text, images, and other…
Read MoreFormer Badger Mutual President/CEO Roy Bubeck Passes
It is with deep sadness that I share the news of the passing of Roy Bubeck, who served as the President/CEO of Badger Mutual Insurance from 1998 to 2012. As you know, Roy was a beloved leader, well-known and respected across our organization and agency force. But he was more than a CEO;…
Read MoreLindsey Henry Is Named Wisconsin’s 2024 Outstanding CSR of the Year
Madison, WI – The Professional Insurance Agents of Wisconsin (PIA) is pleased to announce that Lindsey Henry, CIC of M3 Insurance in Madison, WI is the 2024 recipient of Wisconsin’s Outstanding CSR of the Year Award. In 1991, the Societies of CISR and CIC created the Outstanding CSR of…
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