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Welcome to the PIA of Wisconsin

Hundreds of insurance agencies, from the very small to the very large, in every corner of the state, proudly call themselves members of the Professional Insurance Agents of Wisconsin.

Our Platinum Sponsors allow us to provide benefits to agency members. Thank you for your commitment to the independent agency community.logo-2logo-1

 

 

 

 

Educate. Advocate. Collaborate.

The Professional Insurance Agents of Wisconsin is a community of dedicated independent agents and insurance professionals, working to promote and improve the independent agency channel. Supporting the advancement and excellence of independent agencies is the core of our mission.

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Educate

We are the premier association of insurance education in Wisconsin. Grow your knowledge and your bottom line at our education sessions. Whether you want to pursue a professional designation or meet your Wisconsin CE requirements, you have come to the right place.

Advocate

With two lobbyists representing you in Madison and many more in Washington D.C., PIA is working to protect the agency channel at both the state and federal level. Our goal is a regulatory environment that allows your agency to grow and prosper.

Collaborate

The community of PIA allows constant collaboration with other agents and industry professionals. Whether you are starting an agency, working to grow your agency, or considering new technologies, PIA members have diverse experience and insights to share. Collaborate with, learn from, and continue to grow alongside fellow PIA members at our many annual events like our Winter Get-Away, ENGAGE convention or golf outing.

Our Recent Posts

Brianna Schwanke Named Wisconsin’s 2025 Outstanding CSR of the Year

July 8, 2025

Please join us in congratulating Brianna Schwanke, CSRM, of M3 Insurance in Wauwatosa, who has been named Wisconsin’s 2025 Outstanding CSR of the Year! Each year, PIA’s Education Committee selects one standout customer service representative who exemplifies leadership, professionalism, and an unwavering dedication to clients and colleagues alike. The nominees…

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The Joy of Being an Insurance Agent: Finding Fun in a Serious Business (Especially After the Last Two Years)

June 18, 2025

By: Steve Albinger, PIA Director When most people think of insurance agents, they often picture a mundane office job filled with paperwork and long hours. However, being an insurance agent can be an incredibly rewarding and fun… Yes, FUN. And here’s why: First and foremost, the variety in daily tasks…

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Essential Insurance Coverages for Sports and Leisure Organizations

June 10, 2025

Do your sports and leisure clients have the coverage they truly need? From fitness centers and martial arts studios to youth sports leagues and community rec programs, these organizations face a wide range of risks-many of which are unique to their activities. As their insurance advisor, it’s essential to understand…

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